Casio Computer Co., Ltd. has unveiled its latest additions to the renowned family of BABY-G shock-resistant watches, marking a significant milestone in the brand’s history. Celebrating three decades since its inception in 1994 as a spin-off of the iconic G-SHOCK series, BABY-G has consistently delivered rugged performance and stylish designs tailored for active women.
The highlight of this release is the BGD-10K, a vibrant testament to BABY-G’s evolution. Available in four distinct models, this shock-resistant timepiece doubles as a fashionable accessory and a functional charm. Embracing the ethos of versatility, users can seamlessly transition between wearing it as a wristwatch or adorning it as a unique charm, thanks to its innovative design.
Crafted with a colorful pop aesthetic, the BGD-10K comes equipped with a special holder and strap, offering users the freedom to personalize their accessories. By detaching the bezel and band and placing the center case into the silicone holder, individuals can create a personalized charm adorned with stickers and other embellishments, adding a touch of individuality to their style.
Inspired by the vibrant hues of Y2K fashion, the BGD-10K exudes retro charm with its eclectic color variations. Enhancing its appeal further, the watch features pixel-art animations that activate with a simple press of the light button, injecting a playful element into everyday timekeeping.
Notably, the BGD-10K marks the debut of the BABY-G+PLUS line, a series of watches offering customizable options to cater to diverse style preferences. Casio’s commitment to personalization is evident in this innovative lineup, which empowers users to express their unique identities through their timepieces.
In another exciting development, Casio is proud to announce Kuromi, the beloved Sanrio character, as the official ambassador for BABY-G’s 30th-anniversary celebration. With the tagline “Be you. Be me,” BABY-G encourages individuals to embrace their authenticity, mirroring Kuromi’s independent spirit. Through the #KUROMIFYTHEWORLD project, the partnership aims to inspire a generation of young women to live boldly and authentically, resonating with BABY-G’s commitment to empowerment.
The collaboration between BABY-G and Kuromi reflects a shared appeal among teenage girls, bridging the worlds of fashion, pop culture, and individual expression. As the brand continues to innovate and evolve, this partnership symbolizes its dedication to empowering individuals to live life on their own terms.
For more information, please visit Casio.com.
