A. Lange & Söhne Expands in London with New Salon at Bourdon House
In June 2024, A. Lange & Söhne will open its new Salon on the first floor of the historic Bourdon House in London’s prestigious Mayfair. This marks the German watch manufacture’s third retail presence in London, offering an exclusive selection of timepieces in an elegant, private VIP lounge setting.
A Historic Setting in the Heart of Mayfair
Located at 2 Davies Street, the new A. Lange & Söhne Salon is situated in the heart of historic Mayfair, known for its upscale shopping, world-class galleries, and fine dining. Bourdon House, built in the 1720s and modernized by the Duke of Westminster, served as his official London residence until his death in 1953. It now houses dunhill, the foremost British men’s luxury house, and is listed as a historic monument. The building also includes one of London’s most distinguished private members’ clubs, adding to the Salon’s allure.
A Modern Lounge with Historic Elegance
The spacious 26m² Salon, designed in a modern lounge style, offers exceptional service and a welcoming atmosphere that embodies A. Lange & Söhne’s dedication to the highest standards. Meticulously selected materials and subtly coordinated color schemes in the elegant interior design invite guests to explore the Saxon manufacture’s heritage, expertise, and spirit of innovation. A highlight of the Salon is the larger-than-life installation of the outsize date, a hallmark of the brand inspired by the famous historic five-minute clock of Dresden’s Semper Opera House.
An Invitation to Watch Enthusiasts
Starting in June 2024, clients with a passion for precision watchmaking can expect expert advice and personal service in this luxurious yet casual environment. The Salon will feature timepieces from A. Lange & Söhne’s six distinguished watch families. While reservations are not required, they are encouraged to ensure a personalized experience.
A Warm Welcome from the CEO
“To fully appreciate our timepieces, which are crafted by our watchmakers with the utmost attention to detail, it is essential to hold them in your hands and observe their intricacies up close,” says Wilhelm Schmid, CEO of A. Lange & Söhne. “We are delighted to expand our presence in London and welcome members of our loyal community of Lange friends as well as new clients to our new Salon in Bourdon House. This unique setting, steeped in history, will allow us to provide them with the excellent customer experience they deserve.”
Experience A. Lange & Söhne in Mayfair
With its prime location and luxurious setting, the new A. Lange & Söhne Salon at Bourdon House promises to be a must-visit destination for watch enthusiasts and connoisseurs. Experience the finest in watchmaking in an environment that reflects the rich history and modern elegance of both the brand and its new Mayfair home.
For more information, please visit ALange-Soehne.com.
