Maurice Lacroix, renowned for its urban-themed watches, has inaugurated a new boutique in the dynamic metropolis of Kuala Lumpur, one of the world’s most vibrant cities. This boutique, created in collaboration with Watatime, Malaysia’s leading authorized retailer of luxury watches, embodies the brand’s distinctive ‘cool and young’ aesthetic. As the third mono-brand Maurice Lacroix store, it offers visitors a comprehensive view of the company’s product portfolio and insights into the brand’s philosophy and Swiss watchmaking heritage from the Franches Montagnes. This new boutique marks a significant milestone in Maurice Lacroix’s global expansion strategy.
The Success of the AIKON Collection
Since the launch of the AIKON collection in 2016, Maurice Lacroix has seen tremendous success. The AIKON, a modern successor to the popular Calypso model of the 90s, quickly gained a reputation for its sporty-elegant design, refined dial, and luxurious case finishing. Its high perceived value resonated strongly with millennials and Gen Zers. The collection’s popularity has soared, leading to the release of various new models in different sizes, colors, and materials, some featuring additional complications.
A Diverse Range of Collections
While the AIKON has been a standout hit, Maurice Lacroix continues to thrive with other collections, including the ELIROS, FIABA, MASTERPIECE, and PONTOS models. Building on its success, the brand plans to open more mono-brand boutiques in prominent cities worldwide. These new retail spaces will showcase the entire Maurice Lacroix collection in an urban-themed setting adorned with neon, metal, and concrete elements. Highly trained staff will provide expert advice and convey the brand’s commitment to Swiss quality and high perceived value.
Kuala Lumpur Boutique: A New Urban Haven
Recognizing Kuala Lumpur’s potential as a bustling hub and tourist destination, Maurice Lacroix has chosen The Exchange TRX for its latest boutique. The boutique’s interior design draws inspiration from architectural structures found in leading cities around the globe, creating an engaging and modern shopping experience.
Maurice Lacroix and Watatime have crafted this space to reflect the city’s energy and the brand’s urban spirit, offering watch enthusiasts a unique venue to explore and appreciate Maurice Lacroix’s exceptional timepieces.
For more information, visit Maurice Lacroix.
