Swatch Unveils New Olympic Games Paris 2024 Collection
The Olympic Games, a multicultural festival and global gathering of athletes and sports enthusiasts, celebrates universal values such as innovation, inclusion, and diversity. To commemorate this grand event, Swatch is launching a stylish and sporty range of watches dedicated to some of the newest action sports debuting at Paris 2024.
Introducing the OLYMPIC GAMES PARIS 2024 Collection: BLUE HEELFLIP, GREEN BACKSIDE WAVE, and PURPLE ROLLSHOT. These models, like the sports they represent, celebrate creativity and performance, reflecting Swatch’s dedication to the sports we love.
BLUE HEELFLIP
Representing skateboarding, the BLUE HEELFLIP is a 42 mm NEW CHRONO watch presented in rich blue tones. It features pink hour and minute hands and a golden-colored seconds hand. The chronograph function allows you to time the action at the skatepark or your own daily sports activities. With its signature Swatch style, this watch is a statement piece for this summer and beyond.
GREEN BACKSIDE WAVE
Celebrating surfing, the GREEN BACKSIDE WAVE boasts a matte dark green color scheme with a contrasting pink strap underside. The loop carries the surf symbol from Paris 2024. This 41 mm NEW GENT BIOSOURCED model is sleek enough to fit under a wetsuit but big enough to stand out, whether you’re on a surfboard or watching the water sports action.
PURPLE ROLLSHOT
Honoring beach volleyball and volleyball, the PURPLE ROLLSHOT carries the sport’s symbol on the loop. Featuring luscious lilac and vibrant pink colors, this classic 34 mm Swatch GENT BIOSOURCED model complements a smaller wrist without compromising on style. It looks perfect both on the court and on the edge of your seat watching the match unfold.
The Swatch OLYMPIC GAMES PARIS 2024 Collection is designed to celebrate sports and offer everyone a stylish way to express their passion for their favorite activities this summer.
The collection launches online worldwide and in selected stores in France from May 30. Which sport will you celebrate with your Swatch?
