IWC Schaffhausen and Lewis Hamilton Celebrate a Decade of Partnership Ahead of the British Grand Prix™
In anticipation of the British Grand Prix™ in Silverstone, IWC Schaffhausen and Lewis Hamilton commemorated their ten-year partnership with a special “Best of British” boat ride on the Thames. The Swiss luxury watch manufacturer organized this event to honor Hamilton, one of the most successful Formula One™ drivers and a global style icon. The journey showcased London’s iconic landmarks and concluded with an exclusive cocktail reception at a rooftop bar overlooking the Battersea Power Station.
Celebrating a Decade Together
The partnership between IWC Schaffhausen and Lewis Hamilton began in 2013 when IWC became the Official Engineering Partner of the Mercedes-AMG PETRONAS Formula One™ team. Since then, Hamilton has not only achieved significant success in F1 but also emerged as a prominent fashion and style figure. To celebrate their collaboration, IWC invited Hamilton on a boat ride from Butler’s Wharf Pier to Battersea Power Station, passing by landmarks such as Tower Bridge, the Shard, Tate Modern Gallery, Big Ben, and the London Eye.
Memorable Moments and a Stylish Companion
During the boat ride, Hamilton shared some of his favorite memories from his tenure as an IWC brand ambassador with British TV presenter Roman Kemp. Highlights included racing a fighter jet, a drone-filled spectacle in Las Vegas, and entertaining golf and basketball challenges in Miami. Throughout the event, Hamilton sported the Pilot’s Watch Performance Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team (Ref. IW388306) in Ceratanium® with a black dial.
Exclusive Rooftop Cocktail Reception
Upon arrival at Battersea Power Station, Hamilton joined guests for an intimate cocktail reception hosted by TV presenter Lucy Hedges and British-Italian racing driver Vittoria “Vicky” Piria. Hamilton discussed his 30-year racing career, from his early karting days to winning seven world championships. He also looked ahead to the upcoming British Grand Prix™ at Silverstone. Notable attendees included British actor Damson Idris, who stars in the upcoming Apple Original Films movie about a fictional F1 team, supported by IWC Schaffhausen.
Pop-Up Boutique at Battersea Power Station
IWC Schaffhausen installed a pop-up boutique in Malaysia Square, near its permanent boutique at Battersea Power Station. The space features an exhibition of racing memorabilia, iconic watches, and a photo wall highlighting key moments from Hamilton’s journey with the Mercedes-AMG PETRONAS Formula One™ team. The centerpiece is the Mercedes-AMG F1 W10 EQ Power+, the car that contributed to Hamilton’s eleven first-place finishes in the 2019 season. Visitors can also see Hamilton’s race suit from his 2021 Silverstone win, the trophy from the 2020 British Grand Prix™ when he finished with three working tires, and a replica of his current racing helmet.
Special Edition Watches
The pop-up boutique showcases special edition watches designed by Hamilton in collaboration with IWC’s creative team. Highlights include the Lewis Hamilton Big Pilot’s Watch Perpetual Calendar Edition in black ceramic with a burgundy dial and gold accents, and the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton in platinum with a teal-colored dial.
The IWC Schaffhausen pop-up boutique is open daily until July 7th from 10 am to 5 pm. Visitors are encouraged to sign up via the IWC website: IWC Schaffhausen.
