Swatch Unveils Dynamic Proteam Collection Inspired by Action Sports
Swatch proudly introduces its first-ever Swatch PROTEAM Collection, showcasing the creativity and passion of athletes Coco Ho, Matthias Dandois, Sam Pilgrim, and Andy Anderson. Each athlete has designed their dream watch, reflecting their unique perspectives on time.
The Swatch Proteam lives a life of action, adventure, and creativity. These watches tell the story of extraordinary athletes at the top of their game, inspiring fellow athletes and the next generation of sports fans. With their unique personalities and creativity, they’re starting a movement that everyone will want to join.
These Swiss-made, water-resistant watches are ready to start a movement this summer. They serve as a reminder that now is the time to start your own adventure.
The Pilgrim – Tread On It
By Sam Pilgrim
Sam Pilgrim, a professional freeride mountain biker, is known for his influence and thrilling stunts. His BIG BOLD watch design is inspired by his love of biking, featuring a strap with tire tread, a matte transparent dial with bike spokes, and a bezel resembling a tire. Super-LumiNova® hour markers and hands make it stand out in the dark, echoing Sam’s energy and his motto, “Today is going to be epic!” The watch also includes fun details like his name and bike-inspired imagery on the loops and a tooth on the red pusher, nodding to his famous winning smile.
Time With Andy Anderson
By Andy Anderson
Canadian skateboarding sensation Andy Anderson brings his unique style and creativity to his NEW GENT watch design. Made from biosourced materials, it features a striking yellow and black color palette. The front shows a network of fire hydrants, representing his favorite skate spots, while the back depicts mushrooms, mirroring the fire hydrants. The dial lists locations Andy skated to qualify for the Tokyo Olympics, and his signature is on the loop. A handwritten note inside the packaging offers insight into Andy’s worldview.
Coco Ho Blu
By Coco Ho
Surfing star Coco Ho designed the SKIN IRONY watch, inspired by her seamless transitions from home to beach to ocean. With a gold-colored, super-thin stainless-steel case, an iridescent dial with turquoise details, and a pearl-effect strap, this watch embodies Coco’s chic and graceful style. The design draws inspiration from the beautiful Hawaiian locations where Coco grew up, with her name featured on the loop.
G-Turn
By Matthias Dandois
BMX flatland hero Matthias Dandois, a nine-time World Champion, created the G-TURN, a biosourced BIG BOLD watch. Its rugged matte transparent case and strap, gold-colored dial, and tire tread details reflect Matthias’ love for his sport. The dial and bezel celebrate his nine World Championship victories, and the dial ring features Super-LumiNova® for a glow-in-the-dark experience. Key dates from his life on the bezel offer inspiration, with his initials on the loop and packaging.
These action-sports inspired watches capture the essence of each sport and athlete, igniting a passion for action sports and empowering wearers to pursue their adrenaline-fueled adventures with style. The Swatch Proteam athletes are starting a movement that everyone will want to join.
The Swatch PROTEAM Collection will be available in Swatch stores worldwide and online at Swatch.com starting July 18, 2024.
