Samsung Electronics Launches Samsung Friends & Hershey’s Collection – including Galaxy Watch7 Straps
On July 29, Samsung Electronics unveiled an exciting new line of accessories under its Samsung Friends brand, in partnership with global confectionary company, The Hershey Company. Samsung Friends, a lifestyle accessory brand created through collaborations between Samsung and third-party manufacturers, aims to integrate unique designs, innovative materials, and eco-friendly messages into its products.
The latest collaboration with Hershey’s introduces 12 distinctive accessories inspired by Hershey’s iconic confectionery packaging, designed for Samsung’s newest devices including the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Buds3 series, and the Galaxy Watch7. Notably, the collection features exclusive watch straps for the Galaxy Watch7, offering users the chance to personalize their smartwatches with unique designs inspired by Hershey’s branding.
These stylish and eco-friendly watch straps for the Galaxy Watch7 are crafted from recycled materials, transformed from Hershey’s plastic packaging waste using proprietary Samsung technology. This initiative not only provides a fashionable accessory option but also promotes sustainability by reusing plastic waste.
Following its initial launch in Korea, the Samsung Friends & Hershey’s collection, including the standout Galaxy Watch7 straps, will be released later this year in Japan, Indonesia, the Philippines, and the United States.
To celebrate the launch, Samsung hosted Flip Tour With Hershey’s, a special pop-up event at its Gangnam flagship store from July 29 to August 11. At this event, visitors experienced the new collection firsthand, customized their accessories with recycled materials, and enjoyed limited-edition Hershey’s-themed beverages.
In addition to the Hershey’s collaboration, Samsung Friends is expanding its accessory lineup to include characters and designs from 17 renowned brands, such as Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions, and Pokémon.
These accessories, including the unique Galaxy Watch7 straps, are available for purchase on Samsung.com and SLASH B SLASH’s online store.
“With our partners, Samsung aims to create unique accessories that reflect users’ individual tastes and enhance the customer experience,” stated Jongmoo Lee, Head of Future Generation Lab. “We will continue to expand our value offerings by developing products that highlight our eco-conscious values and innovative technology.”
