Two new Swatch WHAT IF? watches

Swatch Expands BIOCERAMIC WHAT IF? Collection with Two New Models

Swatch has added two new models to its BIOCERAMIC WHAT IF? collection, introducing monochrome black and white versions. These additions offer new options for self-expression with their sleek and stylish designs.

The new models, available in full black and full white, are designed to match any outfit, providing a versatile accessory for any wardrobe. The WHAT IF…BLACKAGAIN? model brings a stealthy, geometric look, while the WHAT IF…ALLWHITE? version offers a bright and distinctive style for everyday wear.

Both models feature a 33 mm x 33 mm case with strong, square edges, ensuring a comfortable fit and a modern monochrome appearance. These watches stand out with their geometric design, making an immediate impact.

Swatch’s innovative BIOCERAMIC material is central to the collection. By combining ceramic powder with biosourced materials, BIOCERAMIC achieves remarkable strength and durability, enabling the unique square design of the WHAT IF? models. The BIOCERAMIC case, crown, and buckle reflect Swatch’s commitment to innovation, while the edge-to-edge biosourced glass provides a clear view of the dial. The integrated biosourced strap adds to the comfort and style of the watch.

The BIOCERAMIC WHAT IF? collection explores an alternate design choice from Swatch’s early days in 1982, imagining a world where a square watch was chosen over a round one. This collection continues to embody Swatch’s spirit of exploration and innovation.

The new BIOCERAMIC WHAT IF…BLACKAGAIN? and WHAT IF…ALLWHITE? models are available in Swatch stores worldwide and on Swatch.com from August 1, 2024.

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