TimeVallée Opens First Canadian Flagship Store in Montreal
Swiss multi-brand watch retail concept TimeVallée is set to open its first flagship store in Canada. The store, located within the Royalmount Center in midtown Montreal, will open to the public on September 5th, 2024. This new location also marks the opening of TimeVallée’s 50th boutique worldwide.
The Montreal store will offer a 2,800 sq. ft. space featuring a curated selection of watches from seven prestigious Maisons: Baume & Mercier, Cartier, Chopard, Grand Seiko, Jaeger-LeCoultre, Panerai, and Piaget. Each Maison will be presented in a setting that highlights its heritage and craftsmanship, catering to horology enthusiasts.
Architectural details in the store include open exhibition areas and elements inspired by the multi-brand concept, such as a watchband-inspired marquee.
TimeVallée’s entry into the Canadian market is in partnership with Maison Birks, a retailer with a 145-year legacy of high-quality craftsmanship. Maison Birks is recognized for its customer service and ability to create unique experiences, which will contribute to the success of TimeVallée’s Canadian debut.
“We are proud and thrilled to partner with TimeVallée to bring our knowledge of the Canadian luxury landscape to this innovative luxury watches retail concept,” said Jean-Christophe Bédos, President and CEO of Birks Group Inc. “As the demand for high-end watches continues to grow in Canada, Maison Birks is uniquely poised to service the needs of watch enthusiasts.”
The opening of TimeVallée’s store at the Royalmount Centre highlights its unique retail concept, extending beyond traditional retail within an innovative department store in Montreal’s new midtown.
The store is located at 8500 Decarie Boulevard, Unit D100A, Mont-Royal, QC, Canada H4P 2N2.
About TimeVallée
TimeVallée is a luxury watch multi-brand destination offering clients access to a curated portfolio of prestigious Maisons along with a range of services and experiences. Established in 2014 with headquarters in Switzerland, TimeVallée blends heritage and contemporary luxury, guiding watch enthusiasts through the world of watchmaking. TimeVallée operates 50 stores globally.
About Maison Birks
Maison Birks, owned by Birks Group Inc., is a leading Canadian retailer of fine jewellery, timepieces, and gifts. Established in 1879, Birks Group operates 21 stores across Canada, with flagship locations in Calgary, Montreal, Toronto, and Vancouver. The company also has a strong online presence through its e-commerce platform, offering a wide range of luxury products.
For more information, please visit www.timevallee.com.
