G-SHOCK and Albino & Preto Unveil Striking New Collaboration Watch
In an exciting new partnership, G-SHOCK and Brazilian Jiu-Jitsu lifestyle brand Albino & Preto (A&P) have joined forces to create a bold new take on the classic DW6900 watch. The collaboration brings a fresh perspective to the iconic timepiece, introducing eye-catching fluorescent yellow accents to both the face and strap.
The limited-edition DW6900AP23-1 model, priced at $140, embodies the spirit of both brands with its emphasis on durability and style. The partnership’s slogan, “TRAIN ANYWHERE. ANYTIME. TIME WAITS FOR NO ONE,” encapsulates the ethos of continuous self-improvement and resilience that both G-SHOCK and A&P champion.
A&P’s influence is evident in the subtle placement of their logo on the watch face and lower band. The case back features a special engraving of A&P’s logo alongside their motivational philosophy, “THEY SLEEP. WE TRAIN,” underscoring the importance of dedication and hard work.
The watch’s versatility is showcased through marketing materials depicting it in various high-intensity scenarios, from gym workouts and outdoor adventures to mountain climbing and jiu-jitsu training sessions. This visual narrative reinforces the watch’s capability to withstand diverse and demanding environments.
Technical features of the DW6900AP23-1 include a special reverse EL backlight, adding to its functionality and unique aesthetic. The collaboration extends to the packaging, with a special tin and outer box adorned with A&P’s logo and G-SHOCK’s signature “ABSOLUTE TOUGHNESS” motto.
This partnership represents a fusion of Japanese watchmaking precision and Brazilian martial arts culture. Albino & Preto, known for its deep roots in Brazilian Jiu-Jitsu, brings a rich heritage to the collaboration. The brand’s name itself symbolizes the journey from white to black belt, emphasizing the continuous process of learning and self-improvement.
The DW6900AP23-1 is now available for purchase, offering watch enthusiasts and martial arts practitioners alike a timepiece that combines style, durability, and inspirational ethos. This collaboration marks another milestone in G-SHOCK’s history of partnering with brands that share its values of toughness and perseverance.
For more information, please visit Casio.com.
