The Fondation Haute Horlogerie (FHH) is set to make a significant impact at the 2024 Geneva Watch Days, building on its successful debut last year. Running from August 29 to September 2, this year’s event promises an enhanced and diverse array of activities, showcasing the FHH’s commitment to horological culture and education.
An Expanded Role in 2024
For the second consecutive year, the FHH will be an official partner of the Geneva Watch Days, demonstrating its growing influence and dedication to the world of haute horlogerie. “Ever since the Fondation Haute Horlogerie refocused its mission on its cultural activities in early 2023, the organization has been relentlessly increasing its presence and visibility across the international horological calendar,” said an FHH spokesperson. This year, the FHH’s expanded programming underscores its enhanced role and engagement in the event.
A Comprehensive Schedule of Events
The FHH’s presence will be marked by a series of engaging and educational activities held at the GWD Pavilion. Here’s a snapshot of what to expect:
Thursday, August 29, 2024
- 12:15: FHH Watch Review by Gianfranco Ritschel
- 13:30: Guided Tours by FHH
- 14:30: Guided Tours and Craftsmanship Demonstration by FHH
Friday, August 30, 2024
- 12:00: FHH Watch Review by Gianfranco Ritschel
- 13:30: Guided Tours by FHH
- 14:30: Guided Tours and Craftsmanship Demonstration by FHH
Saturday, August 31, 2024
- 11:00: FHH Quiz Brunch makes its return
- 13:30: Guided Tours by FHH
- 14:30: Guided Tours and Craftsmanship Demonstration by FHH
Sunday, September 1, 2024
- 11:00: FHH Conference: “Man & Machine” by Pascal Ravessoud
- 13:30: Guided Tours by FHH
- 14:30: Guided Tours by FHH
Monday, September 2, 2024
- 13:30: Guided Tours by FHH
- 14:30: Guided Tours by FHH
These activities will be held at the GWD Pavilion, offering a chance for attendees to delve deeper into the art of watchmaking through interactive and informative sessions.
Ongoing Exhibitions and Cultural Insights
In addition to the scheduled events, the FHH will have a dedicated space at the Cultural Centre of Geneva Watch Days. This space will serve as a hub for enthusiasts to explore more about the FHH’s ongoing cultural initiatives.
One highlight is the FHH’s annual cultural exhibition, “Watches and Talents,” currently hosted at its Pont de la Machine headquarters. Since its launch in early June, the exhibition has drawn over 7,500 visitors. To align with the Geneva Watch Days, the exhibition will extend its hours and remain open until September 2, providing additional opportunities for visitors to experience the rich tapestry of watchmaking culture.
About the Fondation Haute Horlogerie
Founded in 2005 by Audemars Piguet, Girard-Perregaux, and the Richemont Group, the Fondation Haute Horlogerie has established itself as a leading advocate for the cultural significance of watchmaking. Its mission is to position the watch as both an art form and a cultural object.
The FHH operates through three key pillars:
- Watches and Culture by FHH: This initiative creates original content and events to bring watchmaking culture to life.
- FHH Academy: Offers training and certification in watchmaking knowledge, available both in-person and online across more than 20 countries.
- FHH Forum: A platform for industry leaders to discuss and shape the future of horology.
With the support of around forty watch brands, the FHH continues to promote and preserve the heritage of watchmaking, fostering a deeper appreciation among professionals and enthusiasts alike.
Join the FHH at Geneva Watch Days
The Fondation Haute Horlogerie’s expanded programming at the Geneva Watch Days 2024 represents an exciting opportunity for both seasoned collectors and newcomers to immerse themselves in the world of haute horlogerie. To learn more about the FHH’s activities and register for events, visit the official FHH website. Experience firsthand the passion and innovation that drive the watchmaking world forward.
