Casio Computer Co., Ltd. has revealed a new collaboration between its iconic G-Shock brand and STEPN GO, a Web3 move-and-earn lifestyle app. This partnership is part of the VIRTUAL G-Shock project, which aims to expand the G-Shock user base through innovative digital experiences.
Limited Edition NFT Sneakers
FSL, the Web3 product development studio behind STEPN GO, will release a limited collection of 800 NFTs featuring four types of virtual sneakers. These exclusive digital items will be available through a Raffle Mint on MOOAR, FSL’s NFT marketplace, from August 26 to August 29.
VIRTUAL G-SHOCK Project
Launched in September 2023, the VIRTUAL G-SHOCK project aims to create new user experiences with G-SHOCK items specifically designed for virtual spaces, including NFTs and the metaverse. This initiative seeks to broaden the G-Shock user base by engaging with digital-native audiences.
About STEPN GO
STEPN GO is a lifestyle app that rewards users for their daily movement and social interactions. Users can purchase and share NFT sneakers, earn rewards, and progress through levels. The app encourages both physical activity and social engagement, with rewards that can be converted to money or used to enhance online appeal.
Collaboration Details
The collaboration between G-SHOCK and STEPN GO aims to expand both brands’ user bases. The limited edition of 800 NFT sneakers incorporates various G-SHOCK brand elements, including colors, shapes, and structures inspired by the sports-driven G-SQUAD line of G-SHOCK timepieces. These virtual sneakers are designed to showcase the brand’s shock absorption feature and appeal in virtual spaces.
Users can earn cryptocurrency rewards in the STEPN GO app based on the distance they run or walk while using these virtual sneakers.
FSL Co-Founder’s Statement
Yawn Rong, co-founder of FSL, commented on the collaboration: “We are always hoping to bring more long-established companies and diverse intellectual properties into STEPN GO to encourage more people to find out about our Web3 lifestyle apps. This collaboration with Casio is extremely important to FSL as a whole, based on our grand vision of promoting mainstream Web3 adoption.“
Project Details
STEPN GO x G-SHOCK Genesis Sneaker Collection
- Sale Period: August 26, 9:00 AM – August 30, 9:00 AM (Japan Standard Time) / August 26, 0:00 AM – August 30, 0:00 AM (UTC)
- Quantity: Limited edition of 800 (4 types, each in 2 different colors)
- Price: 10,000 GMT (STEPN’s native token)
- Sale Method: Raffle Mint on MOOAR marketplace
A Raffle Mint event will be held every 24 hours during the four-day sale period. Winners will have the opportunity to purchase a pair of sneakers from the collection at the price of 10,000 GMT.
Casio’s Commitment
Casio remains dedicated to introducing various co-creation projects through the VIRTUAL G-SHOCK initiative, aiming to deliver new and engaging user experiences in the digital realm.
For more information about this collaboration and future VIRTUAL G-SHOCK projects, interested parties can visit Casio’s official website or the STEPN GO platform.
