For over three decades, Omega has maintained a strong partnership with Emirates Team New Zealand, supporting their endeavors in one of the most prestigious competitions in international sport: the America’s Cup. As the 37th edition of this historic event approaches, Omega’s commitment to the New Zealand team remains steadfast, continuing a legacy that began in the mid-1990s.
A Historic Partnership
Omega’s association with Emirates Team New Zealand began 30 years ago during the 1995 America’s Cup. The partnership was initiated with legendary sailor Sir Peter Blake, who was then leading Team New Zealand. This collaboration proved to be fortuitous, as the team secured the America’s Cup that same year, marking the start of a successful and enduring relationship. The team went on to win the coveted trophy again in 2000, 2017, and 2021, with Omega standing by their side throughout these victories.
Omega’s Influence on Watch Design
The long-standing partnership between Omega and Emirates Team New Zealand has also inspired some of the brand’s most notable timepieces. A prime example is the Seamaster Planet Ocean Deep Black ETNZ Edition, a watch that combines the deepest black with the turquoise accents of the Emirates Team New Zealand logo. This watch, like many others in Omega’s collection, reflects the brand’s dedication to precision, innovation, and style—qualities that are equally essential in both watchmaking and competitive sailing.
Shared Values and Mutual Respect
The synergy between Omega and Emirates Team New Zealand is underpinned by shared values and a mutual respect for excellence. Omega’s President and CEO, Mr. Raynald Aeschlimann, articulated this connection, stating, “Winning a competition like the America’s Cup requires passion, focus, determination, teamwork, and a willingness to embrace exciting new technologies. It’s a familiar list. We bring these same qualities to watchmaking and sports timekeeping. Best of all, we share these values within the framework of a friendship.”
Grant Dalton, CEO of America’s Cup Events and Emirates Team New Zealand, echoed these sentiments, emphasizing the importance of Omega’s support over the years. “Every successful crew has an amazing support team behind it. Omega has been an integral part of the New Zealand team for many years, through great victories and tough challenges. It’s great to have them with us for this next adventure here in Barcelona as we try to make history winning the America’s Cup for an unprecedented 3rd time in a row.”
Looking Ahead to the 37th America’s Cup
The upcoming 37th edition of the America’s Cup promises to be an extraordinary event, with teams racing in high-tech AC75 boats that can reach speeds of over 50 knots (100 km/h) powered solely by the wind. These cutting-edge vessels reflect the technological advancements that are at the heart of both competitive sailing and Omega’s watchmaking innovations.
As the race draws near, Omega’s support for Emirates Team New Zealand remains unwavering. The brand takes pride in its role as a partner and wishes the crew success as they face the challenges and excitement of the upcoming competition.
Conclusion
Omega’s partnership with Emirates Team New Zealand is a testament to shared values, mutual respect, and a commitment to excellence. As the 37th America’s Cup approaches, this enduring relationship continues to inspire both impressive timepieces and remarkable achievements on the water. For more information about Omega’s involvement in the America’s Cup and their latest watch designs, visit the official Omega website.
