In a pioneering move, French luxury Maison Chanel has unveiled the Première Sound watch, a groundbreaking creation that merges the sophistication of haute horlogerie with modern technological demands. This innovative piece, designed by Arnaud Chastaingt, Director of the Chanel Watchmaking Creation Studio, honors Gabrielle Chanel’s legacy while propelling it into the contemporary era.
The Première Sound is an evolution of the iconic Première Édition Originale watch, first introduced in 1987. Known for its octagonal case inspired by the No. 5 perfume bottle stopper and a bracelet echoing the chained shoulder strap of Chanel’s iconic handbag, the Première has always symbolized the brand’s unique blend of freedom and audacity. The Première Sound takes this spirit further, offering a wearable technology piece that connects elegance with modernity.
Design and Innovation
Departing from traditional watch design, the Première Sound transforms the classic bracelet into a versatile sautoir necklace, seamlessly integrating with smartphones and other audio devices. This watch serves not only as a timepiece but also as a gateway to a connected world, featuring integrated headphones with a microphone and remote control. Users can easily adjust volume, manage audio and video playback, and receive calls, making the Première Sound a practical companion for everyday life.
Craftsmanship and Functionality
The design of the Première Sound emphasizes both aesthetics and functionality. The headphones are engineered to deliver high-quality sound with passive noise insulation, ensuring an immersive listening experience. This combination of advanced audio technology with Chanel’s timeless elegance distinguishes the Première Sound as a piece that embodies both style and substance.
Continuing a Legacy
Just as the original Première watch redefined watchmaking, the Première Sound continues this legacy of innovation. It’s a watch that not only tells time but also connects you to the rhythm of the world around you. Whether navigating a bustling city or enjoying a quiet moment, the Première Sound keeps you connected—to your loved ones and to the sounds of your environment.
This creation is a testament to Chanel’s ability to innovate while staying true to its core values of elegance, audacity, and timeless style. It is designed for those who, like Gabrielle Chanel, aspire to be part of the future.
