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The Evolution of IWC and Celebrity Endorsements: A Critical Examination
Introduction The International Watch Company (IWC), founded in 1868 in Schaffhausen, Switzerland, is renowned for its luxury timepieces that combine precision engineering with sophisticated design.…
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A Crash Course in Independent Watchmaking
The Artistry of Time: The Rise and Impact of Independent Watchmakers Introduction In the realm of horology, where prestigious brands with centuries of heritage often…
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TAG Heuer Carrera Date Turquoise
New: TAG Heuer Carrera Date in Turquoise WBN2316.BA0001 TAG Heuer has introduced the Carrera Date in 36mm, featuring a turquoise blue snailed brushed dial and…
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Olympics 2024: Omega House Closing Night
Omega House Paris Concludes with Star-Studded Closing Night The festivities at Omega House Paris have come to a close, marked by a grand farewell celebration…
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Maurice de Mauriac Named Official Timekeeper for Zurich Classic Car Award 2024
Luxury Swiss watchmaker Maurice de Mauriac (MDM) has been announced as the official timekeeper for the prestigious Zurich Classic Car Award (ZCCA) 2024. The event,…
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G-Shock Albino & Preto DW6900AP23-1
G-SHOCK and Brazilian Jiu-Jitsu brand Albino & Preto have collaborated to create the limited-edition DW6900AP23-1 watch, featuring fluorescent yellow accents and priced at $140. The…
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Moritz Grossmann Tourbillon Tremblage Royal Blue and Primavera Classic Blue
In celebration of SwissPrimeBrands’ tenth anniversary in Taipei, German watchmaker Moritz Grossmann has unveiled a series of limited edition timepieces. These timepieces feature striking blue…
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Olympics 2024: Athletics Night at Omega House
Athletics Night at Omega House Paris Celebrates Olympic Achievements As the athletics events of Paris 2024 come to a close, Omega House hosted a special…
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Sarah Clarke joins WristWatchWire!
We’re delighted to announce the addition of Sarah Clarke to the WristWatchWire.com team as a journalist and editor. Sarah brings a unique perspective to the…
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Konstantin Chaykin’s Stargazer Watch Listed in Russian Book of Records
Konstantin Chaykin’s Stargazer watch, a highly complex timepiece, has been recognized in the Russian Book of Records. The Stargazer is the most complicated member to…
