Sarah Clarke
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Japanese Philosophy and the Art of Watchmaking
The Intersection of Japanese Philosophy and the Art of Watchmaking: How Monozukuri, Kaizen, Wabi-Sabi, and Other Cultural Concepts Shape Japan’s Wristwatch Industry Japan’s watchmaking industry…
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How to Successfully Create and Launch a Limited Edition Collaboration Wristwatch
Introduction In the luxury watch industry, few items command as much attention as a limited edition collaboration wristwatch. These exclusive timepieces are the result of…
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The Timeless Dance: How Traditional Watchmakers Are Embracing the Digital Age
Introduction: A Seismic Shift in Horology In the world of horology, where precision and tradition have long been the cornerstones of craftsmanship, a revolution is…
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The Evolution of Advertising in the Wristwatch Industry
The Evolution of Advertising in the Wristwatch Industry: From Functional Necessity to Luxury Status Symbol The wristwatch, once a mere functional tool, has undergone a…
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The Evolution of IWC and Celebrity Endorsements: A Critical Examination
Introduction The International Watch Company (IWC), founded in 1868 in Schaffhausen, Switzerland, is renowned for its luxury timepieces that combine precision engineering with sophisticated design.…
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A Crash Course in Independent Watchmaking
The Artistry of Time: The Rise and Impact of Independent Watchmakers Introduction In the realm of horology, where prestigious brands with centuries of heritage often…
