IWC
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IWC Introduces Ingenieur Automatic 40 in Striking Blue Dial
IWC Schaffhausen expands its celebrated Ingenieur collection with the release of the Ingenieur Automatic 40 featuring a striking blue dial (Ref. IW328907). Building on Gérald…
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Bonhams to Auction Lewis Hamilton’s Pilot’s Watch Performance for Charity at Laureus Event
Lewis Hamilton’s IWC Pilot’s Watch Performance to Be Auctioned for Charity by Bonhams From October 9 to 19, 2024, Bonhams will host an online auction…
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IWC Schaffhausen Showcases Engineering and Craftsmanship at Homo Faber 2024
IWC Schaffhausen is participating in the prestigious Homo Faber exhibition in Venice, held from September 1st to 30th, 2024. This year’s exhibition, themed “The Journey…
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Event Highlights: IWC Schaffhausen Hosts Exclusive Discussion on Time, Science, and Craftsmanship
IWC Schaffhausen recently hosted an exclusive event at the Tank Shanghai Art Center, bringing together notable personalities Eileen Gu, a freestyle skier and student at…
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IWC Schaffhausen Unveils First Portofino Chronograph 39 with Stainless Steel Bracelet
IWC Schaffhausen has introduced the Portofino Chronograph 39 with a stainless steel bracelet at Watches and Wonders Shanghai. This launch marks a first for the…
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IWC Schaffhausen Introduces the Portofino Automatic Moon Phase 37: A Tribute to the Year of the Snakea
As the world of horology turns its focus to the Lunar New Year, IWC Schaffhausen continues its tradition of honoring this significant cultural event with…
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IWC Schaffhausen Introduces the Pilot’s Watch Mark XX Patrouille Suisse
IWC Schaffhausen has introduced the Pilot’s Watch Mark XX Patrouille Suisse, a special edition timepiece that honors the Swiss Air Force’s aerobatic team, Patrouille Suisse.…
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IWC Schaffhausen Collaborates with Polaris Dawn Mission to Support St. Jude Children’s Research Hospital
IWC Schaffhausen has announced its involvement in the upcoming Polaris Dawn mission, slated for launch on 26th August 2024. The Swiss watchmaker has crafted and…
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The Evolution of IWC and Celebrity Endorsements: A Critical Examination
Introduction The International Watch Company (IWC), founded in 1868 in Schaffhausen, Switzerland, is renowned for its luxury timepieces that combine precision engineering with sophisticated design.…
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Hans Zimmer’s IWC inspired “A Tribute to Eternity” performed live
“A Tribute to Eternity” Premieres Live at the Royal Opera House In a unique collaboration, Academy Award®-winning film score composer Hans Zimmer and renowned physicist…
