A. Lange & Söhne Unveils Elegant Salon in San Francisco’s Union Square
A. Lange & Söhne Opens Elegant Salon in San Francisco’s Union Square
San Francisco, CA – Catering to the discerning tastes of watch aficionados, A. Lange & Söhne inaugurates its latest retail haven in the heart of San Francisco’s Union Square. Situated discreetly on the third floor of the iconic Sachs Building at 140 Geary Street, this newly opened Salon represents the esteemed German watchmaker’s second retail venture on the U.S. west coast and the first Lange Salon in the country.
Having established roots in San Francisco since 2002, A. Lange & Söhne recognizes the city’s embrace of intellectual curiosity, innovation, and a relentless pursuit of excellence, qualities that resonate deeply with the brand’s values. With the Salon’s unveiling on April 24th, 2024, A. Lange & Söhne reaffirms its dedication to the region and its sophisticated clientele.
The A. Lange & Söhne Salon promises an environment of refined elegance and sophistication, inviting patrons to immerse themselves in the brand’s legacy of fine watchmaking. Nestled within the historic Sachs Building, guests are treated to a curated collection of A. Lange & Söhne timepieces in a contemporary setting that embodies the brand’s hallmark characteristics of elegance, heritage, and craftsmanship.
“The customers of A. Lange & Söhne admire the finest details of our watches, and our Northern California collector community has long demonstrated a keen interest in the design choices and mechanical ingenuity applied by our watchmakers in the quest to achieve the highest level of craftsmanship,” says Schmid. “We are proud that our manufacture has produced 72 in-house movements since 1994, and we invite our customers and friends to consider the San Francisco Salon a sanctuary where it is possible, over time and at one’s leisure, to explore what makes our timepieces so special and different.”
Spanning 143 square meters (1,539 square feet), the Salon boasts three lounges, a central community space, and a hospitality bar area. Upon entry, visitors are greeted by the striking LANGE 1 OUTSIZE DATE installation, showcasing the brand’s innovative contributions to modern watchmaking. Large arched windows flood the space with natural light, accentuating the showcases displaying the latest A. Lange & Söhne masterpieces.
In addition to catering to individual collectors, the Salon aims to foster a sense of community within the broader watchmaking aficionado circle. A communal table serves as a focal point, providing an intimate setting for enthusiasts to share their passion for horology.
“Our Maison is only as strong as the dedication and passion of the community that supports it,” says Rudy Chavez, President, A. Lange & Söhne Americas. “For nearly 30 years, the stories behind A. Lange & Söhne timepieces have been a source of joyful exploration and spirited debate by Bay Area watch enthusiasts. We look forward to continuing our tradition of kinship and approachability with existing collectors and new members of the community, at our new home in the heart of San Francisco.”
With its blend of luxury, heritage, and unparalleled craftsmanship, the A. Lange & Söhne Salon promises to be a premier destination for watch enthusiasts in the Bay Area and beyond.
For more information, please visit ALange-Soehne.com.
