A. Lange & Söhne, the renowned German watch manufacturer, is embarking on an exciting expansion in the United States with the grand opening of its flagship boutique in New York City. This elegant boutique, situated in the heart of Manhattan’s Upper East Side on Madison Avenue, showcases the brand’s fresh interior design concept.
Nestled in the iconic Upper East Side, a stone’s throw from Central Park, A. Lange & Söhne’s latest flagship boutique offers a wide array of the brand’s six watch families, including limited editions and boutique-exclusive pieces. Whether clients visit spontaneously or by appointment, they can expect to receive expert, personalized guidance as they select their desired timepiece in a relaxed, opulent setting.
A. Lange & Söhne’s timepieces have always been celebrated for their timeless elegance and distinctiveness. This is beautifully mirrored in the boutique’s design, which harmoniously blends colors, materials, and surfaces. Employing a unique interior design concept, the boutique meticulously embodies the brand’s core values by seamlessly merging art, craftsmanship, and technology.
A remarkable focal point that can be seen from outside the boutique is a giant replica of the TRIPLE SPLIT. This fifteen-foot-tall masterpiece provides enthusiasts with a captivating glimpse into Lange’s world of watch mechanics and exquisite craftsmanship. Like the timepieces on display, this exact replica is a testament to A. Lange & Söhne’s unwavering pursuit of perfection and uncompromising quality. Upon entering the boutique, visitors are welcomed by the “Wall of Parts.” This floor-to-ceiling installation showcases the 684 components of the TOURBOGRAPH PERPETUAL CALENDAR “Pour le Mérite,” offering a vivid representation of the intricate components found in A. Lange & Söhne timepieces.
Another notable design element within the boutique is the Experience Library. Through its thoughtfully curated exhibits, it provides a captivating glimpse into the world of A. Lange & Söhne, inviting visitors to delve into the rich history of the manufacture.
“There is something very significant that unites the city of Glashütte and its 1,700 inhabitants with the metropolis of New York: a profound passion for precision watchmaking,” says Lange CEO Wilhelm Schmid. “This passion brings our manufacture not only into uncharted territories of watchmaking, but also to the world’s top destinations. With this new location, we are showing our appreciation for an ever-growing community of collectors in New York.”
Rudy Chavez, A. Lange & Söhne’s President of the Americas, adds: “Most of our customers have studied our timepieces intensively for years and come to us with the hope of learning more about their technical features and the traditional craftsmanship cultivated in our manufacture. The concept of our New York boutique allows us to respond individually to the wishes and expectations of our customers and to give them the personal attention they rightly expect from us.”
For more information, please visit ALange-Soehne.com.
