Armitron Introduces the Gold Skeleton Watch
Armitron has unveiled its latest creation: the Gold Skeleton Watch. This new addition to their popular line is now available on their redesigned website. The lineup includes bold Black, sophisticated Silver, and the new Gold variant, priced between $165 and $175. Each watch features a 21-jewel automatic movement, a durable stainless steel case and band with robust ionic-plating, and an exhibition caseback.
Features of the Armitron Gold Skeleton Watch:
- Movement: 21-jewel automatic movement for precise timekeeping and smooth operation.
- Case & Band Material: Stainless steel for durability and a sleek appearance.
- Water Resistance: Up to 100 meters (330 feet) for added protection.
- Closure: Fold-over clasp with double push-button safety for a secure fit.
- Crystal: Scratch-resistant mineral crystal to protect the watch face.
- Band Length: 7 1/2 inches, fitting comfortably on most wrists.
- Case Width: 43mm, offering a bold yet versatile presence.
“We’re excited to introduce the new Gold variant of our Skeleton Watch,” said Barbara Weichselbaum, CEO of E. Gluck Corporation. “The Skeleton Watch has been admired for its bold sophistication and meticulous craftsmanship. With its updated color and modern design, we believe this new release will appeal to both longtime enthusiasts and a younger audience.”
A New Era for Armitron
This release follows Armitron’s “Love Every Second” campaign, their most significant rebranding effort since 1975. The initiative introduced a fresh logo, an updated visual identity, and a revamped website. Inspired by the original 1975 mark, the new logo blends nostalgic elements with contemporary aesthetics, symbolizing Armitron’s step into the future.
With the Gold Skeleton Watch, Armitron aims to attract both a younger demographic and longtime fans. The watch, celebrated for its design and modern appeal, encourages wearers to cherish every moment, reflecting Armitron’s commitment to celebrating life’s moments.
In addition to the Skeleton Watch, Armitron offers the popular Blueprint watch. Known for its precision timekeeping and durable construction, the Blueprint is available in various finishes, including leather bands, metal bracelets, and a unique iridescent plated edition, catering to diverse preferences.
For more information about Armitron and the Skeleton Watch, visit the Armitron website.
