Armitron has launched its latest innovation, the Armitron Connect smartwatch collection. This collection seamlessly integrates cutting-edge technology with the brand’s established craftsmanship. The new smartwatches offer an elegant combination of style and functionality at an accessible price point, making advanced technology available to a broad audience.
Overview of the Armitron Connect Smartwatch Collection
The Armitron Connect collection debuts with several innovative models, each designed to meet the needs of modern users. Among these models are the sleek ‘Eclipse’ with its intuitive touchscreen face and the ‘Matrix’ featuring an AMOLED high-definition display that delivers crystal-clear resolution. These smartwatches offer exceptional battery performance, supported by a magnetic, rapid USB charger that provides a battery life capable of lasting for days, depending on usage. Priced between $55 and $75, the Armitron Connect smartwatches are now available in retail stores and will be available on Armitron.com starting September 13, 2024.
Barbara Weichselbaum, CEO of E. Gluck Corporation, expresses her enthusiasm for the new collection: “Armitron Connect marks an exciting new chapter for us. This release gives us a competitive edge in the smartwatch market, blending our traditional craftsmanship with the latest technology. Over the past year, our trajectory has been building towards this debut, and there’s more to come as we approach our 50th year in business“.
Key Features of Armitron Connect Smartwatches
The Armitron Connect smartwatches are designed to enhance the user experience with a range of features:
- Make & Receive Calls: Users can manage calls directly from their wrist.
- Full Touch Screen: All models include a responsive touch screen for easy navigation.
- Message Notifications: Notifications are delivered in real-time, keeping users connected.
- Music Controls: Users can control their music playback effortlessly.
- Heart Rate Monitoring: The smartwatch continuously tracks the user’s heart rate.
- IP68 Water Resistance: The watches are designed to withstand water exposure.
- Fitness and Sleep Tracking: These features help users monitor their daily activity and sleep patterns.
- Voice Assistant: The built-in assistant allows for hands-free operation.
- Additional Functionalities: Camera control, “Find My Phone,” weather updates, alarm, flashlight, timer, world clock, stopwatch, calculator, calendar, e-card, and GPS are included.
The Quantum and Matrix models further distinguish themselves with Blood Oxygen/SpO2 sensors, an AMOLED ultra-high-definition display, and a rotating crown. Select models, such as the Eclipse and Matrix, offer various strap and bracelet options, including silicone, woven elastic, and stainless steel metal, catering to different style preferences.
Armitron Connect Mobile App Integration
The new Armitron Connect smartwatches work seamlessly with the Armitron Connect Mobile app, available on both Android and iOS platforms. This app serves as the hub for syncing smartwatch data and ensuring that every feature is optimized. Key functionalities of the app include goal setting, sleep and activity tracking, exercise record management, customizable watch settings, and information push notifications. Importantly, the app does not collect or transmit any personal data, ensuring that user privacy is always protected.
Privacy and Security Focus
Armitron emphasizes user privacy in the design of its smartwatches and accompanying mobile app. No personal data, such as names, credit card information, email addresses, or phone numbers, is collected or transmitted. This approach ensures that users can enjoy the full range of smartwatch functionalities with confidence.
Looking Ahead: Armitron’s Future in Smartwatches
The launch of the Armitron Connect smartwatch collection represents a significant milestone for the brand. As part of a broader rebranding effort, Armitron also introduced a new tagline, “Love Every Second,” and a refreshed visual identity, including updated logos, an enhanced website, and new lifestyle photography. These changes reflect Armitron’s commitment to creating watches that help users appreciate life’s precious moments.
Weichselbaum reflects on the brand’s evolution and future: “My father’s dream was to create watches that everyone could enjoy, and it is our goal to ensure that dream continues as the world of watches and fashion technology evolve. Armitron Connect Smartwatches are a large part of the bright future of Armitron”【3†source】.
Upcoming Releases: Armitron Connect Boom Smartwatch & Earbuds
Armitron is also set to release the Armitron Connect Boom Smartwatch & Earbuds in the near future. These sleek, volume-safe Bluetooth earbuds boast a battery life of up to 14 hours for continuous playback and are designed to complement the smartwatch’s features perfectly. The Boom Smartwatch will allow users to control music, manage phone calls, receive message notifications, and more, all from their wrist. It will also track steps, activities, sleep, and more, with touchscreen navigation and customizable photo dials. This set, available in three different colorways, is aimed at a younger audience and is designed to deliver optimal sound quality while keeping users connected.
For more information about Armitron and the brand-new Armitron Connect Smartwatch Collection, visit the official Armitron website.
