AXIA Time, a U.S. watchmaker specializing in ultra-custom Swiss Made timepieces, has expanded its partnership with the College Football Playoff (CFP) to mark the launch of the CFP Argos, a limited edition watch honoring the upcoming 12-team College Football Playoff. This collaboration strengthens AXIA Time’s role as the Official Timepiece of the CFP and celebrates the athletes competing for the 2025 National Championship.
A New Chapter in AXIA Time’s College Football Playoff Partnership
The 2024-25 CFP Argos is a key part of AXIA Time’s latest collection, designed to commemorate the expanded College Football Playoff. This series of timepieces honors the student-athletes competing in the CFP, while also offering fans a chance to own a limited edition design. With a focus on precision and craftsmanship, the watches reflect the legacy of college football’s finest moments.
AXIA Time has worked with the CFP since 2021, creating commemorative watches for championship-winning teams like the Georgia Bulldogs and Michigan Wolverines. This latest timepiece, the CFP Argos, represents AXIA Time’s continued dedication to celebrating college football through Swiss watchmaking.
AXIA Time: A Brand Rooted in Value and Achievement
Founded in 2018 by John Kanaras, AXIA Time creates custom Swiss Made automatic watches designed to commemorate life’s greatest achievements. The idea for AXIA Time came from John’s personal experience after leading the 1988 Penn Quakers to two Ivy League Lacrosse Championships. Each player received a championship watch, but for John, it did not meet the significance of the memories they represented.
For 30 years, John searched for a timepiece that could match the quality of those cherished memories. When he couldn’t find what he was looking for, he decided to create it himself. AXIA (ahk-SEE-ah), which means “value” or “worth” in Greek, embodies this mission of creating high-quality, meaningful timepieces. Every watch in the AXIA Time collection reflects this commitment to value, from the craftsmanship of its components to the customer experience.
Precision Engineering and Quality Materials
The CFP Argos is powered by the Sellita SW200 movement, a Swiss-made, 26-jewel automatic movement that operates at 28,000 vibrations per hour (4 Hz). This reliable movement offers a 38-hour power reserve, ensuring consistent timekeeping. The timepiece features gold-plated steel hands and applied indexes filled with X1 Super-Luminova, a high-performing material that ensures visibility in low-light conditions.
Designed for both durability and style, the CFP Argos is water resistant up to 300 meters (30 ATM) and includes a solid three-link 316L stainless steel bracelet with a micro-adjustable buckle and DLC coating. These features make the CFP Argos a robust and versatile watch that is both functional and visually striking.
Honoring Tradition with Subtle Design Elements
The design of the CFP Argos incorporates a sunray dial with an etched football pattern, subtly radiating from the center. This detail adds depth to the watch’s appearance while symbolizing the commitment and achievements of the athletes competing for the National Championship.
John Kanaras, founder of AXIA Time, highlighted the significance of this collaboration: “Partnering with the College Football Playoff is an important milestone for AXIA Time. We’ve designed a timepiece that reflects the athletes’ achievements and serves as a lasting reminder of this pinnacle moment in their careers.”
Timepieces for College Football Fans
In addition to the player-specific models, AXIA Time will release a fan-focused collection featuring the colors and designs of the 12 teams competing in the expanded playoff. These watches will be released in multiple drops throughout the 2024-25 season, providing fans with the opportunity to own a part of this special moment in college football history. The collection will be available at axiatime.com and at the CFP Playoff Fan Central in Atlanta, leading up to the national championship game.
A Legacy of Excellence in College Football
Since 2018, AXIA Time has been dedicated to creating personalized Swiss Made timepieces that commemorate life’s biggest moments, including college football victories. By offering premium craftsmanship at an accessible price, AXIA Time provides fans and athletes alike with a unique way to celebrate their achievements.
With most models priced under $1,000, the College Football Playoff Collection allows fans to own a high-quality timepiece while paying tribute to the tradition of college football.
Conclusion
The CFP Argos watch exemplifies AXIA Time’s commitment to combining Swiss craftsmanship with the legacy of college football. As the Official Timepiece of the College Football Playoff, AXIA Time’s latest launch captures the essence of both athletic excellence and fine watchmaking. Fans and players alike can celebrate this historic moment with a limited edition timepiece that symbolizes achievement on and off the field.
For more information, visit axiatime.com.
