Baume & Mercier unveiled new additions to its Riviera Collection at the 2024 Watches & Wonders event, paying homage to the multifaceted allure of the French Riviera that initially inspired the line. Reflecting the Maison’s design finesse and horological mastery, these timepieces capture the essence of the region’s iconic lifestyle, from its azure waters and majestic mountains to its sleek architecture and vibrant nightlife.
Since its establishment in 1830, Baume & Mercier has been synonymous with the fusion of beauty and innovation, epitomizing the Swiss watchmaking tradition’s excellence and reliability. Rooted in the artistic sensibility inherited from Paul Mercier, the brand has consistently pushed boundaries in the realm of “Art of Shapes,” boldly exploring innovative case designs while maintaining an understated elegance. Baume & Mercier timepieces blend modernity with timeless sophistication, offering durable luxury suitable for any occasion and wearer.
The Riviera collection, a testament to nearly two centuries of Baume family craftsmanship, continues to captivate enthusiasts since its groundbreaking debut in 1973 with its distinctive dodecagonal bezel and metal strap. Fifty years later, the collection remains as creative and alluring as ever, drawing inspiration from the Riviera’s vivid colors, diverse landscapes, and captivating atmosphere.
Each new Riviera model celebrates a unique aspect of the region, from its contemporary villas to its maritime heritage and glamorous social scene. Whether evoking the sleek lines of modern architecture or the mesmerizing hues of the Mediterranean, these timepieces embody the Riviera’s timeless allure.
One standout model, the Riviera Squelette, pays homage to the region’s modern villas with its intricate skeletonized design, revealing the intricate inner workings of the watch within a satin-polished stainless steel case. Another, the Riviera Maréographe, channels the spirit of the open sea with its tide-measuring capabilities and vibrant blue aesthetic.
From the Riviera Acier-Titane, symbolizing the region’s rugged terrain with its steel and titanium construction, to the opulent Riviera Gold, exuding timeless elegance with its rose gold case, each timepiece in the collection tells a unique story of Riviera-inspired luxury.
The Riviera Diamants, adorned with brilliant-cut diamonds, captures the glitz and glamour of Riviera nights, while the Riviera Calendrier Perpétuel, with its perpetual calendar function, symbolizes the timeless connection between man and the cosmos.
With their exquisite craftsmanship, precision engineering, and timeless design, Baume & Mercier’s Riviera timepieces invite wearers to embark on an unforgettable journey through the heart of the French Riviera, where tradition meets innovation and luxury knows no bounds.
For more information, please visit Baume-et-Mercier.com.
