The Vibrant Summer of Baume & Mercier’s Riviera Collection
The Riviera collection by Baume & Mercier continues its storied tribute to the vibrant Côte d’Azur. Infused with the region’s scenic beauty, natural elements, and lifestyle, these watches epitomize both uniqueness and diversity in design and technical craftsmanship.
This summer, the collection introduces four new models in vivid and pastel hues, embodying a playful, lighthearted lifestyle. Available in pearly white, candy pink, azure blue, and mint green, each watch offers a fresh perspective on the carefree charm of this sun-soaked coastal haven.
More than just a timepiece, a Riviera watch offers an immersive experience.
Embracing the Riviera Spirit
From the Côte d’Azur to California, islands, bays, and marinas, the Riviera collection captures a positive, chic, bohemian essence. The natural elegance of invigorating coastlines and wild foliage shines during the day, while festive evenings highlight the collection’s celebratory spirit. The Riviera collection reflects a lifestyle of underwater explorations, nautical adventures, and vibrant parties.
The collection is defined by its dodecagonal case and bezel, reminiscent of the twelve hours on its dial. Launched in 1973, this design was considered revolutionary. Today, it balances chic casualness with natural refinement, quality craftsmanship, and comfort. These four new models highlight Baume & Mercier’s commitment to perfect proportions and precise lines.
Fresh Summer Shades
The brand’s dedication to harmonious colors and materials is evident in these summer-inspired timepieces. Each watch features a vibrant tone—pure mother-of-pearl white, candy pink, azure blue, and mint green—infusing the dial and rubber strap with positive energy. The combination of contrasting finishes and textures showcases Baume & Mercier’s expertise and stylistic heritage.
Model Highlights
RIVIERA M0A10837: Pure White
This model features a delicate dial with cultured white mother-of-pearl reflections and transparent wave transfers. The white theme extends to riveted Roman numerals, indexes, and rhodium-plated, faceted hands, all coated with white Superluminova. A date aperture at 3 o’clock enhances its functionality.
Encased in polished and satin-finished stainless steel, the 33 mm watch is protected by a scratch-resistant sapphire crystal with anti-glare coating. The twelve-sided bezel is adorned with four brilliant-cut diamonds. The dodecagonal case back can be custom-engraved. The strap, made of grained and satin-finished white rubber, is interchangeable and fastens with a triple folding clasp.
Powered by a quartz movement with a ten-year autonomy, this watch is water-resistant up to 5 ATM (approximately 50 m).
RIVIERA M0A10798: Candy Pink
With a sun-satin and lacquered pink dial, this model exudes cheerfulness. It features riveted Roman numerals and indexes, rhodium-plated hands, and a date display at 3 o’clock.
The 33 mm stainless steel case is scratch-resistant and protected by sapphire crystal. The bezel, also stainless steel, is secured by four polished screws. The built-in pink rubber strap is interchangeable and fastens with a folding buckle.
This model runs on a self-winding movement with a 38-hour power reserve, operating at 4Hz (28,800 vph), and is water-resistant up to 5 ATM.
RIVIERA M0A10611: Mint Green
This watch captivates with its mint green dial, inspired by the world’s clearest waters and lush greenery. It features sun-satin and lacquered finishes with transparent wave transfers. The riveted Roman numerals, indexes, and rhodium-plated hands are coated with white Superluminova. A date aperture at 3 o’clock completes the look.
The 36 mm stainless steel case is scratch-resistant and protected by sapphire crystal. The built-in light green rubber strap is interchangeable and fastens with a triple folding clasp.
Powered by a quartz movement with a ten-year autonomy, this model is water-resistant up to 5 ATM.
RIVIERA M0A10800: Azure Blue
This model’s azure blue dial, with tone-on-tone wave transfers, evokes a vivifying sea. It features riveted Roman numerals, indexes, and rhodium-plated hands, all coated with white Superluminova. The date is displayed at 3 o’clock.
The 36 mm stainless steel case is protected by a scratch-resistant sapphire crystal. The built-in azure blue rubber strap is interchangeable and fastens with a triple folding clasp.
Powered by a quartz movement with a ten-year autonomy, this watch is water-resistant up to 5 ATM.
These four models, available in July, embody the designer spirit of Baume & Mercier, perfectly complementing a fresh summer wardrobe and capturing the essence of the Riviera collection. With these watches, summer remains perpetually bright and inspiring.
For more information, please visit Baume-Et-Mercier.com.
