Breitling Marks 140th Anniversary with Debut of First Boutique in Japan’s Iconic Isetan Shinjuku Store
In a significant milestone coinciding with its 140th anniversary, Breitling is set to open its inaugural boutique within a department store in Japan. Nestled on the 5th floor of the renowned Isetan Shinjuku Main Building, this boutique marks a pivotal moment for the esteemed watchmaker.
Previously a directly operated corner, the space underwent a comprehensive renovation last year, expanding its footprint to evolve into a full-fledged boutique. Embracing a modern industrial loft design, a hallmark of Breitling boutiques worldwide, the store promises a captivating ambiance for enthusiasts and collectors alike.
Distinguished by its brick-style façade and adorned with the latest Breitling-specific fixtures, the boutique showcases approximately 90 timepieces at any given time. Boasting an exclusive selection, patrons can explore a diverse array of offerings, ranging from the latest releases to coveted limited edition models.
Staffed by knowledgeable professionals trained by Breitling, visitors can expect a personalized experience marked by expertise and hospitality. These specialists not only possess deep insights into the intricacies of timepieces but also excel in providing top-notch customer service.
Among the highlights is the Premier B21 Chronograph Tourbillon 42 Japan Limited, a testament to Breitling’s legacy of excellence. Part of the historic Premier collection, renowned for its elegance since the 1940s, this model epitomizes the allure of mechanical watches.
Crafted to commemorate Breitling’s 140th anniversary, the Premier B21 Chronograph Tourbillon 42 Japan Limited stands as a pinnacle among Japan-exclusive models. Its striking dial, adorned in a deep and lustrous red with hints of black, exudes sophistication and passion. The symmetrical design, accentuated by the captivating tourbillon at 12 o’clock, commands attention.
Each timepiece features a sapphire crystal case back inscribed with “ONE OF 10,” highlighting its exclusivity. Through the transparent case back, aficionados can marvel at the intricate movements of Caliber B21, seamlessly integrating a tourbillon and chronograph.
With only 10 pieces available in Japan, enthusiasts have a rare opportunity to acquire this exceptional timepiece, exclusively showcased at the Breitling Boutique in Isetan Shinjuku. As Breitling continues to push the boundaries of innovation and craftsmanship, this boutique serves as a beacon for discerning watch enthusiasts seeking unparalleled luxury and sophistication.
For more information, please visit Breitling.com.