Breitling Unveils Exclusive Pop-Up Store on Champs-Élysées and Announces Permanent Site for 2025
The renowned Swiss watchmaker Breitling has announced the opening of an exclusive 400 m² pop-up store on Paris’ iconic Champs-Élysées. This launch marks a significant milestone in the brand’s history, positioning it as the largest watch boutique on the famed avenue and one of the largest globally, on par with Breitling’s boutique on New York’s Madison Avenue. This expansion reinforces Breitling’s presence in the heart of the French capital, coinciding with the brand’s celebration of 140 Years of Firsts.
Located at number 76 on the Champs-Élysées, the pop-up store offers a 400 m² lifestyle space designed to immerse visitors in Breitling’s emblematic universe. Starting in July, watch collectors and enthusiasts can explore a comprehensive selection of Breitling timepieces, showcasing the brand’s blend of cutting-edge technology and unrivaled design across its different collections.
“The opening of our pop-up store on the Champs-Élysées is a wonderful opportunity for Breitling to share our passion for watchmaking with the community of watch enthusiasts in Paris,” says Edouard D’Arbaumont, Managing Director of Breitling Southern Europe. “We’re proud to showcase our most innovative, iconic creations at this prestigious location, offering customers a unique experience as the city gets ready to welcome the world in a celebration of sports.”
In a forward-looking move, Breitling has also announced its plans to establish a permanent boutique in 2025 at number 78 on the Champs-Élysées, adjacent to the historic Arcades gallery. This future site underscores Breitling’s enduring commitment to Paris, highlighting its innovative spirit on one of the world’s most iconic avenues.
The pop-up store is set to host a series of special events, exchanges, and exclusive collaborations, celebrating Breitling’s 140-year anniversary by exploring themes of time, adventure, excellence, and innovation. The store will feature dedicated sales spaces, a Breitling bar, Deus brand clothing and accessories, Triumph motorcycles, and various other surprises.
Visitors will not only be able to browse Breitling’s latest collections but can also give their watches a makeover by switching to straps made of elegant leather, sporty rubber, or eco-friendly ECONYL® yarn. Expert watchmakers will be on hand to provide comprehensive after-sales services, ensuring that every Breitling timepiece functions perfectly.
The Champs-Élysées Paris Breitling Squad will be available to welcome guests from Monday to Saturday, 10:30am to 7pm, and on Sundays from 11am to 6:30pm. The Squad is ready to offer advice in a relaxed setting, allowing customers to fully experience Breitling as they shop for their next timepiece.
For more information, please visit Breitling.com.
