Breitling’s Climate Action Journey: Partnering with Climeworks for a Sustainable Future
Breitling, the esteemed Swiss watchmaker renowned for its inclusive and sustainable approach to luxury, has embarked on a groundbreaking venture in climate action. By teaming up with Climeworks, a leader in carbon-removal technology, Breitling is leading the charge towards a greener future—one timepiece at a time.
This unprecedented collaboration, spanning over a decade, marks a significant milestone not only for Breitling but for the entire luxury industry. As the first of its kind, this partnership underscores Breitling’s unwavering commitment to redefining sustainability leadership in the world of luxury.
Climeworks, headquartered in Switzerland, stands at the forefront of carbon removal, utilizing cutting-edge direct air capture (DAC) technology to extract carbon dioxide from the atmosphere. This innovative approach perfectly complements Breitling’s existing efforts to reduce emissions and combat climate change.
Breitling’s early adoption of Climeworks’ carbon removal technology positions the company as a pioneer in the industry. By becoming the inaugural customer of Climeworks Solutions—a new offering that extends beyond DAC technology—Breitling is setting a new standard and driving positive change in carbon removal initiatives.
Georges Kern, CEO of Breitling, expressed his enthusiasm for the partnership, emphasizing the tangible action Breitling is taking to address climate change. Kern views Climeworks as an indispensable partner in Breitling’s mission to achieve net-zero emissions globally.
Aurelia Figueroa, Global Director of Sustainability at Breitling, echoed Kern’s sentiments, highlighting the mutual benefits of the partnership. By leveraging Climeworks Solutions, Breitling aims to set a new standard for luxury while supporting Climeworks’ mission to scale its essential technology.
Jan Wurzbacher, co-founder and co-CEO of Climeworks, shared in the excitement, emphasizing the significance of collaborating with Breitling on its sustainability journey. Together, Breitling and Climeworks are poised to inspire positive change for generations to come.
This initiative builds upon Breitling’s longstanding commitment to sustainable luxury, from using recycled materials in its packaging to sourcing traceable gold and lab-grown diamonds. Breitling’s comprehensive climate strategy, validated by the Science Based Targets initiative, demonstrates its dedication to achieving absolute emission reductions in line with the Paris Agreement goals by 2032.
Partnering with Climeworks allows Breitling to accelerate its journey towards net-zero emissions—providing another step on its mission to do better.
For more information about Breitling’s sustainability initiatives and its partnership with Climeworks, please visit Breitling Sustainability. Join us as we pave the way for a more sustainable future in luxury watchmaking.
