Bremont has announced its return to Swiss watch fairs in 2024, following Watches and Wonders’ recent announcement that the brand will participate in the international watch salon in Geneva from April 9th to April 15th.
In this prestigious event, Bremont will join over 50 globally renowned watch brands, occupying a substantial 400-square-meter booth. This move is a crucial part of Bremont’s expansion strategy for the coming years.
Notably, in May 2023, Bremont welcomed the esteemed industry veteran Davide Cerrato as its new CEO, marking a significant milestone in the brand’s history and setting the stage for ambitious growth ahead. Davide Cerrato brings a wealth of experience, having led some of the world’s finest watch brands and contributed to the design of today’s most iconic timepieces. His inaugural watch collection for Bremont will be unveiled at the show, making it a highly anticipated event in the watch industry.
Davide Cerrato expressed his enthusiasm, stating, “As the CEO of Bremont, I have emphasized my commitment to the brand’s international growth. Participating in Watches and Wonders is a crucial step in this direction. It’s a fantastic opportunity to showcase our brand’s new direction, unwavering spirit, and passion for adventure as we reveal our latest collection. Bremont aims to champion tool watches and establish a stronghold in the realm of exploration and adventure, leveraging our brand’s strengths and heritage.”
During Watches and Wonders’ 7-day program, Bremont will also be actively engaged in various events and activities to connect with international visitors, press, retailers, and the general public.
About Bremont
Bremont is renowned for its dedication to designing and crafting ultimate tool watches, known for their durability, reliability, and suitability for various environments. The brand firmly positions itself in the realm of adventure and exploration, collaborating with individuals from diverse fields who exemplify the “anything is achievable with the right mindset” philosophy. Bremont wholeheartedly supports and promotes this mentality and takes pride in providing watches for remarkable feats of endurance that inspire individuals to push their limits and achieve remarkable goals.
Founded on a rich British heritage, Bremont embodies the indomitable British spirit through its sheer vision, determination, and belief. The brand has emerged as a leader in the luxury watch industry.
Bremont manufactures its mechanical watches at scale in “The Wing,” its Manufacturing & Technology Centre in Henley-on-Thames, England. This state-of-the-art 35,000-square-foot facility was purpose-built to enable the complete machining, manufacturing, and assembly of Bremont watches. The brand’s differentiating factors include high-precision engineering, craftsmanship, technical innovation, and a distinctive design ethos, all underpinned by its unique spirit of adventure.
Bremont watches are designed to withstand extreme conditions and are rigorously tested both in and outside the workshop. Notably, Bremont has collaborated with the world’s leading manufacturer of fighter ejection seats, Martin-Baker, to subject its mechanical watches to the same stringent testing as the ejection seats themselves. These watches have proven their ruggedness and reliability, making them essential equipment in some of the harshest environments on Earth. Bremont’s reputation is further bolstered by its work with elite military units, having been commissioned for over 500 squadrons worldwide.