Casio and ITZY Collaborate on Vibrant New G-Shock GMD-S5610IT Models

Casio has announced the release of the GMD-S5610IT, the second collaboration between G-Shock and K-pop sensation ITZY. This special collection consists of five colorful models, each designed to capture the vibrant personalities of ITZY’s five members. Available in October 2024, these watches feature a bold, stylish design with playful details that celebrate the group’s global appeal.

The GMD-S5610IT: A Fusion of Style and Toughness

The GMD-S5610IT collaboration models are based on the iconic 5600 series, known for its durability and shock resistance. These models are a slimmer, more compact take on the classic G-Shock design, perfectly suited for fans of both ITZY and G-Shock’s tough yet stylish aesthetic. The watches feature resin bands and are water-resistant up to 20 ATM, making them as practical as they are fashionable.

ITZY’s Signature Touches and Playful Design

The watches are available in five distinct colorways:

  • GMD-S5610IT-1: Black
  • GMD-S5610IT-3: Lime green
  • GMD-S5610IT-4A: Fuchsia pink
  • GMD-S5610IT-4B: Light pink
  • GMD-S5610IT-6: Violet

Each model comes with special design elements unique to this collaboration. When the LED backlight is illuminated, the LCD displays hand-drawn hearts, inspired by ITZY’s signature “crown pose” seen at the end of their performances. Five stars, printed with mirror ink at the top of the face, symbolize the five members shining on the world stage. The band loops also feature a die-cut star that matches the stars on the watch face, further emphasizing the playful and energetic charm of the collection.

Additionally, the case backs are engraved with the signatures of the ITZY members, making each watch a personalized piece of memorabilia for fans. The watches come packaged in special boxes featuring both the ITZY and G-Shock logos, along with the members’ signatures. Each box also includes a set of 50 original stickers featuring illustrations drawn by the members themselves, perfect for personalizing your space or belongings.

A Global Sensation with a Tough Edge

Since debuting in February 2019, ITZY has captivated fans around the world with their powerful performances and catchy songs. As G-Shock brand ambassadors since 2023, ITZY’s bold, energetic image is a perfect match for G-Shock’s core identity of toughness. The GMD-S5610IT collection represents this synergy between the group’s vibrant style and G-Shock’s signature resilience, offering fans a timepiece that is both fashionable and functional.

Availability and Pricing

The GMD-S5610IT models will be available in stores and online starting in October 2024. Priced at ¥18,700 (including tax), these limited-edition watches are expected to be highly sought after by both G-Shock enthusiasts and ITZY’s global fanbase.

For more information, visit gshock.casio.com.

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