Casio celebrates 50th Watch Anniversary with new “Sky and Sea” Concept

Casio Celebrates 50th Anniversary with New “Sky and Sea” Watch Collection

TOKYO, May 21, 2024 — Casio Computer Co., Ltd. has unveiled a special “Sky and Sea” collection to commemorate the 50th anniversary of Casio watches. This new lineup features five distinct models across five renowned Casio brands: Casiotron, G-SHOCK, EDIFICE, PRO TREK, and BABY-G. The collection’s design theme, characterized by blue and gold accents, evokes the radiant light of the sky and sea.

Casio’s Legacy in Timekeeping

Casio ventured into the watch industry in 1974 with the Casiotron QW02, the world’s first digital watch with an automatic calendar function. This pioneering model set the stage for Casio’s ongoing commitment to innovative, user-friendly timepieces. Over the years, Casio has introduced advanced functionalities such as standard time radio wave reception, Mobile Link connectivity, and solar charging, consistently evolving its offerings to meet diverse lifestyle needs.

The “Sky and Sea” Collection

Celebrating five decades of excellence, the “Sky and Sea” collection showcases new iterations of popular designs from each Casio brand, unified by a common theme. Each model features blue and gold accents, reminiscent of the luminous sky and sea, and pays homage to the original Casiotron QW02 with design elements like fluted patterns and triangular motifs.

Eco-Friendly Innovations

All five models in the “Sky and Sea” collection are designed with sustainability in mind, incorporating the Tough Solar charging system, which converts sunlight and artificial light into energy. Additionally, the special packaging for these watches is made from recycled materials, underscoring Casio’s commitment to environmental responsibility.

New “Sky and Sea” Lineup (Five Models)

Casiotron TRN-50SS

  • Based on the TRN-50, this model reimagines the design of the first Casio wristwatch, the Casiotron QW02. It includes features such as standard time radio wave reception, Mobile Link connectivity, and solar charging. The gold-finished tri-fold clasp and triangle motif from the original case back are notable design highlights.

G-SHOCK GMW-B5000SS

  • Inspired by the iconic GMW-B5000, this watch retains the classic form of the first-ever G-SHOCK in a full-metal version. It features blue and gold accents and a vertical fluted pattern around the dial, echoing the design of the original Casiotron QW02.

EDIFICE ECB-2000SS

  • This model, based on the ECB-2000, is part of the EDIFICE line known for its “Speed and Intelligence” concept. It boasts a clean, refined design with a blue Alcantara band, an Italian material known for its exceptional performance, evoking a refreshing driving excursion.

PRO TREK PRW-61SS

  • Derived from the PRW-61, this PRO TREK model uses eco-friendly materials, including recycled PET for the fire-retardant cloth band and bio-based resin for the case and case back, aiming to reduce environmental impact.

BABY-G BGA-S290SS

  • This watch, based on the BGA-290 series, features a dark blue dial contrasting with a pure white bezel and band. It includes bio-based resin and Tough Solar charging. The design incorporates a vertical fluted pattern and gleaming gold accents, paying tribute to the Casiotron QW02.

As Casio marks its 50th year in the watch business, the “Sky and Sea” collection reflects the brand’s dedication to innovation and sustainability, while celebrating its rich heritage and ongoing pursuit of excellence in timekeeping.

For more information, visit Casio.