Today, Casio Computer Co., Ltd. unveiled the latest additions to its G-SHOCK brand of shock-resistant watches, announcing a collaboration with the K-POP Girl Group ITZY. The newly released GMA-P2100IT and GMA-P2100ZY watches comprise three distinct models.
Having garnered widespread global support since their debut in February 2019, ITZY, particularly popular among teenage girls and women in their twenties across Asian countries, has become a cultural sensation. Recognizing the group’s powerful musical performances, Casio appointed ITZY as G-SHOCK brand ambassadors in February 2023, aligning seamlessly with the brand’s identity of toughness.
This release marks the inaugural collaboration between G-SHOCK and ITZY, featuring the GMA-P2100 as the foundation—a timepiece that reinterprets the distinctive octagonal bezel design of the 2100 line in a more compact form. The watches capture ITZY’s cool image with a subtle monochrome palette.
Available in beige pink, white, and translucent black variations, the lineup ensures effortless fashion coordination. The dial is adorned with multicolor accents reminiscent of ITZY’s official ring lights, popular fan merchandise associated with the group. The ITZY logos grace both the dial and case back, and the special packaging showcases all printed signatures.
To align with contemporary environmental concerns, the bezel and band are crafted from bio-based resin*, underscoring Casio’s commitment to reducing environmental impact. This collaboration not only signifies a fusion of style and functionality but also reflects a shared commitment to sustainability between G-SHOCK and ITZY.
For more information, please visit Casio.com.