G-Shock Releases Pink Ribbon Models to Support Breast Cancer Research

In honor of Breast Cancer Awareness Month, Casio has announced the release of two exclusive G-Shock models—the DW5600PK-1 and GMDS5610PK-4—designed in partnership with the Breast Cancer Research Foundation (BCRF). These limited-edition timepieces are part of G-Shock’s ongoing commitment to raising awareness and supporting breast cancer research. In addition to the release of the watches, Casio will donate $20,000 to BCRF, regardless of sales, reinforcing their dedication to the cause.

Pink Ribbon Models: DW5600PK-1 and GMDS5610PK-4

The DW5600PK-1 and GMDS5610PK-4 models both embody G-Shock’s renowned durability while incorporating the pink ribbon symbol—a key emblem of breast cancer awareness. The DW5600PK-1 features a sleek black design with pink accents, including the iconic ribbon, while maintaining G-Shock’s signature toughness. This model is shock-resistant, water-resistant up to 200 meters, and has a 5-year battery life, making it both a practical and meaningful accessory.

The GMDS5610PK-4 offers a more vibrant approach with its fully pink design, prominently embracing the color of Breast Cancer Awareness Month. This model, like the DW5600PK-1, features shock resistance and 200-meter water resistance, along with a 3-year battery life. The bright pink color serves as a symbol of strength, hope, and solidarity with those affected by breast cancer.

Features and Functionality

Both models in the Pink Ribbon collection are equipped with G-Shock’s hallmark features, including:

  • Shock-resistant structure
  • 200-meter water resistance
  • LED backlight with afterglow
  • Multifunction alarm
  • 1/100-second stopwatch
  • Countdown timer
  • 12/24-hour time formats

These features ensure that the watches remain functional and durable, fitting seamlessly into an active lifestyle while also supporting a significant cause.

Availability and Pricing

The DW5600PK-1 and GMDS5610PK-4 will be available for purchase starting October 8, 2024, at select retailers, G-Shock.com, and the G-Shock Soho store. Each watch is priced at $99. For more information on the Pink Ribbon models and the G-Shock brand, visit gshock.casio.com/us.

Charles d'Ancona Avatar