Metaverse-Based Virtual Ride Through the World of G-SHOCK Durability Testing
Today, Casio Computer Co., Ltd. unveiled G-SHOCK THE RIDE, a virtual attraction designed to immerse users in the rigorous durability testing undergone by Casio’s G-SHOCK line of shock-resistant watches. This amusement-park-like virtual experience is accessible on the social virtual reality platform VRChat.
In October 2023, Casio introduced the virtual G-SHOCK STORE on VRChat, offering metaverse-based content to visitors. This content allowed users to engage in G-SHOCK customization, witness VRChat avatars adorned with their created watches, and more. The virtual space served as a connection point between the G-SHOCK brand and a new audience.
Now, as a follow-up to its VRChat-based content, Casio presents G-SHOCK THE RIDE, a ride-type attraction providing users with simulated experiences of futuristic G-SHOCK durability tests. While rooted in the actual durability tests conducted at the Hamura R&D Center, the development base for the brand’s watches, G-SHOCK THE RIDE goes beyond reality. It weaves a narrative that envisions the future form of these durability tests, inviting users to embark on a G-SHOCK adventure with their avatars, akin to boarding an amusement park ride. The experience offers fantastic, beyond-reality immersive encounters that are uniquely possible in virtual reality spaces. Beyond the entertainment factor, G-SHOCK THE RIDE serves as a representation of the true, reality-based worldview of G-SHOCK, highlighting the meticulous durability tests conducted to ensure the unparalleled toughness of its watches.
In the spirit of G-SHOCK’s commitment to continual challenge and evolution, Casio aims to deliver fresh value and experiences to the metaverse and other realms.
For more information, pleae visit Casio.com.