Stainless steel case, ceramic bezel, and a sunburst-finish dial featuring a wave pattern: the intersection of tool-watch engineering and urban elegance. This timepiece represents the perfect amalgamation of technical robustness and reliability with urban sophistication. A diving watch equally at home on a reef, in a boardroom, and in any situation in between. DOXA introduces the ‘β’ for ‘BETA’ factor, featuring a palette of colors and fresh finishes along with a subtly redesigned bezel for a sleeker look. Available at DOXA retailers and DOXA’s official e-shop from December 2023.
DOXA, rooted in history, pioneered the SUB concept in 1967, marking the first truly mainstream professional diving watch. Known for its radical innovations, the SUB became a benchmark for professionals, offering water resistance to 30 ATM (300 meters) and a unidirectional rotating bezel with dual dive time and depth indications. The orange-on-outer-depth-ring and black-on-inner-minutes-ring design, a DOXA patent, integrated US Navy values. The SUB, with its distinctive orange dial, gained popularity through appearances on the wrists of divers on Jacques Cousteau’s missions.
In 1969, DOXA introduced the helium release valve (HRV) on the SUB 300T Conquistador, designed for saturation diving. The HRV allowed helium particles to escape during decompression, preventing damage to the watch. The SUB 300 has been a symbol of innovation and functionality.
In 2023, the SUB 300 β retains its foundational tool-watch features while embracing style and elegance. With a slimmer case (11.95mm) and reduced bezel height, it maintains a sport-chic character. The black ceramic bezel and screw-down crown enhance its contemporary proportions. The sunburst-finish dial with a wave motif, FKM rubber strap, and optional stainless-steel “rice grain” bracelet contribute to its modern aesthetic. Water-resistant to 30 ATM, the watch features a scratch-resistant sapphire crystal and a Swiss automatic movement with DOXA decorations, offering a power reserve of around 38 hours.
The SUB 300 β, embodying the spirit of the times, is a diver that defies convention and pushes boundaries while maintaining an elegant, modern sport-chic appearance for the city. Available for purchase from December at DOXA Watches points of sale and the official DOXA Watches e-commerce platform.
For more information, please visit DoxaWatches.com.
