Destined to defy dress codes, ready for any mission:The surprising and singularSUB 300β Sharkhunter
With a black ceramic case and an 18K 3N gold bezel and crown, the fusion of tool watch engineering with urban sophistication is realized. It represents the perfect harmony between a sturdy and dependable tool watch and urban refinement. This timepiece embodies both true sportiness and chic elegance, effortlessly transitioning from a deep-sea dive to a night out in the city.
Introducing the DOXA “β” factor: a captivating blend of colors, materials, and textures that exudes presence and incorporates a subtle adjustment to the bezel for a sleeker profile. This marks yet another pioneering achievement by DOXA.
DOXA always embarks on its journey with a touch of history.
In 1967, DOXA introduced the groundbreaking SUB concept, widely regarded as the inaugural “mainstream” professional diving watch. Its revolutionary innovations swiftly established it as the industry standard for professionals as well. Water-resistant up to 30 ATM (equivalent to 300 meters or just over 984 feet), it was the pioneer in featuring a unidirectional rotating bezel with dive time and depth indicators, crucial for ascending to the surface without decompression stops.
During that era, the US Navy’s no-decompression table served as the standard for divers, enabling them to monitor their underwater time based on depth to ensure a safe ascent without the need for stops. DOXA engineers incorporated two distinct scales into the bezel—a patent by DOXA—one in orange for the outer “depth” ring and the other in black for the inner “minutes” ring. The DOXA SUB watch soon became an iconic symbol, easily recognizable for being the first diving watch with a vibrant orange dial, a stark departure from the traditional black or white dials of its time.
Starting in 1968, DOXA SUB watches graced the wrists of divers who ventured from the deck of the Calypso, taking millions of television viewers on legendary missions into “The Undersea World of Jacques Cousteau.” Captain Jacques-Yves Cousteau, a co-inventor of the Aqua-Lung underwater breathing apparatus and a pioneer in modern scuba diving, held the SUB concept in such high regard that he negotiated exclusive distribution rights for these watches in the United States.
Embracing the Spirit of the Times: The SUB 300β Sharkhunter
Following the iconic orange debut of the SUB 300, the vibrant colors tracing the evolution of the concept, the camo edition paying homage to the brand’s Swiss Army connection, and the recently unveiled vintage patina look of the SUB 300T Clive Cussler special edition, we now introduce the SUB 300β Sharkhunter in striking Black & Gold—a distinctive DOXA innovation.
Today, over half a century since its initial introduction, enriched by a unique legacy, DOXA adorns itself in a color scheme as captivating as it is self-evident: The SUB 300β Sharkhunter’s two-tone palette, playing with contrasts of dark and bright, matte and glossy, flashy and stealthy, remains deeply intertwined with the enduring DOXA design principles that have defined this icon.
Unlocking the ‘β’ Factor – There’s Method in the Madness
The ‘β’ stands for ‘beta,’ signifying a journey beyond the ordinary. It goes beyond the mere combination of colors, materials, and textures. DOXA, attuned to contemporary lifestyles and recognizing that diving watches must seamlessly adapt to urban living, has crafted a timepiece that masterfully blends urban sophistication with modern elegance.
Starting with the premise that a sports watch should feel at home in any setting, the SUB 300β Sharkhunter retains its core DNA while cultivating a sleeker, more stylish persona. In this evolution, DOXA has subtly refined the design, resulting in a slimmer profile, measuring just 11.95mm (13.65mm for the SUB 300T), and a lower bezel height (reduced by 0.5mm) compared to the SUB 300T.
The outcome is opulence with a balanced sense of proportion, featuring a selection of materials that connect the watch to our era. Elements harmoniously juxtaposed have been waiting beneath the surface all along: a black ceramic case, a matte grained dial with discreet black-on-black markings, and a striking contrast with mission-critical details provided by the hands and indexes, as well as the functional components of the bezel and crown in 18K 3N gold. The DOXA SUB 300β Sharkhunter is paired with a comfortable black FKM rubber strap, bearing DOXA markings on both sides, and secured with a black PVD folding clasp featuring a ratcheting wetsuit extension and the embossed ‘DOXA Fish’ symbol—a testament to DOXA’s commitment to defying conventions and pushing boundaries.
The SUB 300β Sharkhunter remains true to the signature technical attributes of the SUB series. DOXA’s philosophy has always been one of gradual, meticulous improvement and expansion of its diving watches. This holds especially true for the most iconic of them all—the SUB 300T, which continues to leave a significant mark on Swiss watchmaking history.
The 42.5mm SUB 300β Sharkhunter boasts a pressure-resistant titanium case to safeguard the movement, a patented DOXA unidirectional rotating bezel in 18K 3N gold with dual indications for dive time (in minutes) and depth (in feet) for no-stop dives, a screw-down crown also in 18K 3N gold, and a water resistance rating of 30 ATM (equivalent to 300 meters) for exploring the seabed freely. Its scratch-resistant sapphire crystal is treated with an anti-reflective coating, and the COSC-certified Swiss automatic movement provides a power reserve of approximately 38 hours.
The SUB 300β Sharkhunter is an essential tool for those relying on a dependable, high-performance watch for underwater adventures while nurturing an elegant, contemporary sport-chic appearance. Available for immediate purchase in October, you can find the SUB 300β Sharkhunter at all DOXA Watches points of sale and on the official DOXA Watches e-commerce platform.
For more information, please visit DoxaWatches.com.
