Fortis Watches Welcomes Matthias Malmedie as Brand Ambassador, Unveiling a Thrilling Collaboration at the Crossroads of Precision and Style
In an exhilarating development that signals a new era at the intersection of precision engineering and unparalleled style, Fortis Watches proudly announces the esteemed automotive expert and television presenter, Matthias Malmedie, as its latest Brand Ambassador.
Matthias Malmedie, renowned for his contagious enthusiasm and deep-seated passion for all things automotive, embodies the spirit of innovation and excellence that Fortis has long been synonymous with.
An interesting anecdote unfolds as Matthias shares that his inaugural encounter with automatic watches was none other than a Fortis Flieger from the model year 1983. Acquired in the year 2000 from a close friend and longtime cameraman, the timepiece came with the characteristic “worn” charm that Fortis watches are known for.
The collaboration between Matthias Malmedie and Fortis feels serendipitous, as the seasoned automotive expert now carries the Fortis Novonaut as his companion on global travels, navigating mountain passes and racetracks with style and precision.
In Matthias’ words, ‘This piece is a real stunner, it has a nice weight on the arm. The Novonaut is very modern but still exudes the vintage Fortis vibes that I love. Besides, it’s ultra-readable, even at speeds of 260 km/h on the Nordschleife. I’m genuinely excited about this partnership and the prospect of setting new lap times with Fortis!’
As Matthias Malmedie joins forces with Fortis Watches, the collaboration promises to blend automotive passion with horological expertise, creating a synergy that transcends boundaries and redefines the essence of precision and style in the world of timepieces.
For more information, visit Fortis-Swiss.com.