H. Moser & Cie. proudly declares its collaboration with Alpine Motorsports, marking a significant milestone as the First Global Partner of Alpine Motorsports. This partnership encompasses a comprehensive presence across all of Alpine’s Motorsport initiatives, including the BWT Alpine F1 Team, Alpine Endurance Team, Alpine Academy, Rac(H)er, and other projects. The synergy between H. Moser & Cie. and Alpine Motorsports epitomizes innovation, heritage, and an unwavering commitment to excellence.
Renowned for its elegant timepieces, H. Moser & Cie. assumes the role of Timekeeping Partner for Alpine Motorsports across various disciplines. This global collaboration seamlessly integrates the precision of horology with the speed and accuracy of racing.
The bond between H. Moser & Cie. and Alpine Motorsports transcends mere surface-level association. Both entities share rich histories, characterized by nimble and outsider approaches. While Alpine, founded in 1955, carved its niche in rallying by modifying Renault cars, H. Moser & Cie., despite its nearly 200-year legacy, is a challenger in the watchmaking realm, celebrated for its minimalist philosophy. The collaboration stems from a shared maverick spirit and bold attitude, with a profound emotional connection fueled by the Meylan family’s history of owning and racing Alpine cars.
This partnership presents an unprecedented platform for the development of common products and experiences, driven by innovation and technology in both realms. An exchange program between BWT Alpine F1 Team’s Technical Center in Enstone and the Neuhausen am Rheinfall manufacture will foster synergies around engineering and watchmaking savoir-faire.
Edouard Meylan, CEO of H. Moser & Cie., emphasizes the exploration of new territories and the joy of sharing diverse perspectives through collaborations. He notes the personal connection to Alpine cars and expresses pride in contributing to Alpine’s ambition as a high-end sports car brand.
The shared commitment to perfection, performance, and innovation unites H. Moser & Cie. and Alpine Motorsports. H. Moser & Cie. focuses on iconic design, extreme minimalism, and uncompromised creativity in watchmaking, aligning perfectly with Alpine Motorsports’ ethos of pushing boundaries on the track. David Gendry, VP, Chief Commercial Officer BWT Alpine F1 Team & VP Communications Alpine Brand, underscores the match between the exceptional watchmaking of H. Moser & Cie. and Alpine Motorsports’ dedication to innovation and commitment.
In the collaboration’s spirit, H. Moser & Cie. and Alpine Motorsports embrace the pursuit of leadership rather than chasing time. Every second becomes an opportunity to break records and challenge the status quo. The partnership is fueled by audacity, a lifetime commitment to excellence, and a shared vision of greatness. It is this rare synergy that defines the unique essence of H. Moser & Cie. and Alpine Motorsports.
For more information, please visit H-Moser.com.
