Immerse Yourself in the Unico Experience: Hublot’s Virtual Celebration of Craftsmanship
Step into the Unico Experience, a virtual journey designed to showcase Hublot’s in-house chronograph movement. This digital realm allows participants to engage directly with a watchmaker, uncovering Hublot’s profound passion for craftsmanship and high technology, and celebrating the brand’s commitment to the Art of Fusion.
Hublot consistently pushes technological boundaries, venturing into new territories to share their innovations with esteemed collectors. The Unico Experience invites guests to immerse themselves in a captivating environment, accessible via desktop or any mobile device, where they can admire the art of manufacturing timepieces equipped with the in-house Unico chronograph movement. Throughout the journey, a virtual watchmaker will engage, explain, and share the expertise required to craft Hublot’s timepieces. For select visitors, a real watchmaker will be the voice behind the digital twin, connecting live from the Manufacture in Nyon. This unique experience will be available exclusively from May 14th to 18th, 2024.
Additionally, the Unico chronograph movement is intricately rendered in 3D, enabling guests to gain a comprehensive understanding of how the calibre HUB1280 operates once fully assembled.
At the end of the visit, a special configurator is accessible, allowing guests to design a bespoke timepiece powered by the Unico chronograph movement. Visitors can select from a variety of materials and sizes for the case, choose the bezel and dial color, strap options, and in turn create a fully customizable and personal watch. As a finishing detail, clients will have the opportunity to engrave the watch with a name, initial, or date.
Through its ongoing partnership with Epic Games, the LVMH Group used Unreal Engine and MetaHuman technologies to humanize Hublot’s craftsmanship and deliver a detailed experience that provides unprecedented insight into and agency over the art of Swiss watchmaking.
For more information, please visit Hublot.com.