Hublot, the renowned Swiss luxury watchmaker, is delighted to announce the addition of young Chinese actor Yosh YU to its prestigious roster of brand ambassadors. Recognized for his fearless approach to challenges and his relentless pursuit of excellence, Yosh embodies the core philosophy of Hublot: Be First, Unique, and Different.
Embodying Fusion: A Journey of Rules and Freedom
Yosh’s career epitomizes the fusion of rules and freedom, a theme central to Hublot’s “Art of Fusion”. Raised in an environment where sports and culture coalesced seamlessly, he has consistently embraced the ethos of “Being First”. With a remarkable aptitude for athletics and a passion for sports, Yosh has achieved notable milestones, including representing as a Second-Grade National Basketball Player, earning certification from the Chinese Equestrian Association, and becoming a qualified Open Water Diver. His prowess extends to sports such as boxing, archery, and shooting.
In 2018, Yosh auditioned for the epic trilogy Creation of the Gods, a decision that would catapult him to stardom upon its release in 2023. His portrayal of Ji Fa earned him widespread acclaim, showcasing his exceptional acting skills and unique performing style. Throughout the preparation for the film, Yosh dedicated himself to rigorous training, blending sports, traditional cultural activities, and high-intensity performances into his daily routine. This disciplined approach reflects his belief in the inseparable companionship of art and order.
Beyond the realm of acting, Yosh explores his passion for music, viewing it as a platform for limitless expression and freedom. In December 2023, he unveiled his solo single Pipe Dream, further showcasing his fearless exploration and boundary-pushing spirit, in harmony with Hublot’s ethos.
Charting the Future Together: Defying Time
Yosh’s journey to success has been characterized by unwavering dedication and perseverance. From his formative years in basketball training to his acclaimed performances in 2023, he has remained steadfast in his pursuit of excellence. Undeterred by the challenges of time, Yosh continues to forge ahead, staying true to his aspirations. Hublot eagerly anticipates embarking on this exciting journey alongside Yosh.
As the newest brand ambassador, Yosh takes center stage in Hublot’s latest visual campaign, featuring iconic timepieces such as the Big Bang Integrated Time Only Sky Blue Ceramic, the Spirit of Big Bang Titanium, the Big Bang Unico Black Magic, the Square Bang Unico Titanium Ceramic, and the Classic Fusion Racing Grey Chronograph Titanium. Each piece embodies Hublot’s bold and pioneering aesthetic, epitomizing innovation and craftsmanship.
For more information, please visit Hublot.com.