Gisele Bündchen Joins IWC Schaffhausen at Watches and Wonders to Unveil New Portugieser Collection
Renowned philanthropist, bestselling author, global supermodel, and IWC Brand Ambassador, Gisele Bündchen, made a special appearance at the prestigious Watches and Wonders event in Geneva alongside IWC Schaffhausen. The Swiss luxury watch manufacturer took the opportunity to showcase its new Portugieser collection, featuring reimagined designs, fresh color palettes, and innovative complications like the Portugieser Eternal Calendar. Adding to the allure was the thematic exhibition titled “A Tribute to Eternity,” which paid homage to the ceaseless cycle of day and night with a captivating nod to the Moon and space.
On the event’s opening day, Gisele Bündchen graced the IWC Schaffhausen booth, where she was warmly welcomed by Chris Grainger-Herr, CEO of IWC Schaffhausen, and Franziska Gsell, CMO of the brand.
The spotlight of Watches and Wonders was undeniably on IWC’s new Portugieser collection, which seamlessly blends the brand’s mastery of horology with contemporary design elements and intricate complications.
During her visit, Gisele, who is set to feature in the Portugieser campaign, explored the booth adorned with the theme “A Tribute to Eternity.” Reflecting the perpetual cycle of day and night, the booth showcased the collection’s new color offerings – Silver Moon, Horizon Blue, Dune, and Obsidian – each symbolizing the transition from dusk to dawn.
Expressing her delight, Gisele remarked, “It is a pleasure to be here with IWC at Watches and Wonders and see the beautiful new Portugieser collection.” She further shared her perspective on the theme of “A Tribute to Eternity,” emphasizing the importance of time in shaping our legacy for future generations.
Franziska Gsell, CMO of IWC Schaffhausen, echoed the sentiment, stating, “We are delighted to have our beloved brand ambassador, Gisele, here to support us with the unveiling of this significant collection.”
On this special occasion, Gisele adorned the new Portugieser Chronograph (ref. IW371626) in Horizon Blue – a captivating hue inspired by the serene afternoon sky. Paired with a white-gold case and a gradient light blue calfstrap from Santoni, the watch exuded elegance and sophistication, making it a versatile choice for everyday wear.
Reflecting on her choice of timepiece, Gisele shared, “One thing that is important to me about selecting a watch is that it matches my personal style and is versatile. The Horizon Blue sparks a sense of peace and calm when I wear it.”
In 2022, IWC welcomed Gisele Bündchen as a brand ambassador, recognizing her remarkable achievements as a supermodel and her unwavering commitment to sustainability and environmental causes. Gisele’s partnership with IWC embodies the shared values of both entities and underscores their dedication to excellence and purpose.
For more information, please visit IWC.com.
