On December 8, 2023, IWC Schaffhausen orchestrated an exclusive dialogue featuring supermodel and brand ambassador Gisele Bündchen amidst the vibrant atmosphere of Art Basel Miami. Gisele, renowned for her enduring influence in the fashion industry, engaged in a profound discussion revolving around the interconnected realms of time management, watches, and style. The intimate exchange unfolded against the backdrop of Miami Beach’s contemporary art hub, The Bass, a venue celebrated for its embrace of design, fashion, and architecture.
Accompanied on stage by style and watch editor Malaika Crawford, Gisele delved into the thematic thread of design, paying homage to watch designer and artist Gérald Genta. The focal point of the conversation centered on the Ingenieur Automatic 40, a timepiece introduced by the Swiss luxury watch manufacturer earlier in the year. Drawing inspiration from Genta’s Ingenieur SL (Reference 1832) of the 1970s, the Ingenieur Automatic 40 adheres to the highest standards of ergonomics, finishing, and technology. The collection comprises one reference in titanium and three in stainless steel, each featuring a black dial, a silver-plated dial, and an aqua dial. Powered by the IWC-manufactured 32111 caliber with a remarkable 120-hour power reserve, all models incorporate soft-iron inner cases for protection against magnetic fields and boast water resistance to 10 bar.
Gisele expressed a particular affinity for the Ingenieur Automatic 40 (Ref. IW328903) with its captivating aqua dial. Deemed a quintessential 21st-century sports watch, she articulated her admiration for its wearability and versatility, making it suitable for a spectrum of occasions, from casual to formal. Crafted from stainless steel with an integrated bracelet, the timepiece, according to Gisele, serves as a focal point for outfit coordination or as a refined finishing touch.
“With a packed schedule and always being on the move, I have learned to make the most of every hour,” said Gisele. “I like wearing my Ingenieur because it is beautiful and comfortable. You can wear it with anything, and it will look great.”
The event seamlessly melded the worlds of horology, style, and design, underscoring the mutual appreciation between Gisele and IWC Schaffhausen. In 2022, Gisele solidified her connection with the IWC family as a brand ambassador, a partnership rooted in shared values and ambitions. Beyond her supermodel status, Gisele’s recognition extends to her commitment to sustainability, acknowledged through her role as a Goodwill Ambassador for the United Nations Environmental Program since 2009. Renowned academic institutions, including Harvard University, have also honored Gisele for her steadfast dedication to critical environmental issues throughout her illustrious career.
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