NEW YORK, NOVEMBER 2023 – In an exclusive video crafted to commemorate the North American premiere of ‘Reverso Stories’ in Manhattan, Jaeger-LeCoultre’s Global Ambassador, Anya Taylor-Joy, takes the audience on an exploration of the exhibition. Her narration seamlessly intertwines with glimpses of the showcase, encapsulating nine decades of history and style since the inception of the Reverso in 1931.
With her characteristic grace, the actress beckons us to unwrap the rich heritage of the Reverso and unveil the essence of this iconic timepiece: “I feel like I’ve been transported in time – back to the 1930s when the Reverso story began on the wrists of polo players,” she says, as she begins her tour of discovery.
The showcase unveils the seamless fusion of artistry and precision within this timeless masterpiece of design, featuring high complications, enamelled creations, and dazzling gem-set pieces. “The gem setting, the engraving, the painting on this tiny watch face, it’s artistry on a different level”, the actress observes.
As the Global Ambassador for Jaeger-LeCoultre, Anya Taylor-Joy embodies the essence of the Reverso – timeless, elegant, and with a captivating narrative. The timepiece she dons in the short film, the Reverso One Duetto Jewellery, beautifully mirrors her innate allure. This exquisite watch features a back-to-back dial concept within a rare and precious setting, with 335 grain-set diamonds adorning the entire case-back and gracefully wrapping around its curved sides to enhance the dial.
More than 90 years since its inception, the Reverso’s style and design maintain their avant-garde charm, drawing attention with its distinctive swivelling case. “You can have two or three or even four different watch faces that show this complex idea of time,” notes the actress.
Reflecting on her discovery of ‘Reverso Stories’, Anya Taylor-Joy concludes: “When you are walking around here, you really understand why Jaeger-LeCoultre is considered the Watchmaker of Watchmakers.”
For more information, please visit Jaeger-LeCoultre.com.