AN IMMERSIVE EXHIBITION EXPLORING THE CREATIVE AND CULTURAL UNIVERSE OF ONE OF THE WORLD’S MOST CELEBRATED TIMEPIECES
On November 1, 2023, Jaeger-LeCoultre, the renowned Swiss watchmaking Maison, commemorated a significant moment with the North American debut of the “Reverso Stories” exhibition. Hosted at IRON 23 in the heart of Manhattan, this captivating showcase invites visitors to delve into the creative and cultural universe of the iconic Reverso timepiece, tracing its remarkable journey over more than 90 years since its inception in 1931.
The exhibition kicked off with a star-studded opening night, graced by the presence of three esteemed global ambassadors of Jaeger-LeCoultre: Lenny Kravitz, Anya Taylor-Joy, and Nicholas Hoult. This exclusive private celebration marked the beginning of a remarkable showcase.
Honoring pure creativity, the evening also featured the participation of two promising talents from the Made of Makers program: Nina Métayer, recently awarded the prestigious title of “World Pastry Chef of the Year” by the International Union of Bakers and Pastry Chefs (UBIC), and artist Yiyun Kang, who added their unique flair to the festivities.
Catherine Rénier, CEO of Jaeger-LeCoultre, expressed her pride in the opening of the Reverso Stories Exhibition in New York City, emphasizing that the event celebrates not only horological craftsmanship but also serves as a convergence of art, innovation, and timeless elegance.
The “Reverso Stories” exhibition, part of Jaeger-LeCoultre’s mission to enrich the cultural discourse surrounding design and watchmaking, takes visitors on a captivating journey through nine decades. It unfolds across four enthralling themes:
- Story of an Icon: Unveils the Reverso’s origins through treasured archive materials and historic watches.
- Story of Style & Design: Examines the Art Deco roots of the Reverso and follows its evolution into a design icon.
- Story of Innovation: Explores how the Reverso embodies Jaeger-LeCoultre’s quest for invention, from the revolutionary flip-over case to High Complications.
- Story of Craftsmanship: Celebrates the Manufacture’s artisans who transform Reverso cases into miniature works of art.
A highlight of the exhibition is the multimedia sculptural installation “Origin” by Korean artist Yiyun Kang, exploring the aesthetic connection between the Golden Ratio in nature and man-made design. The journey concludes at the 1931 Café, adorned with Art Deco flair, where guests can savor an exclusive menu of pastries crafted by chef Nina Métayer. Both culinary and artistic projects were specially commissioned by Jaeger-LeCoultre under its Made of Makers program, fostering artistic partnerships that bridge the gap between watchmaking and other art forms.
To provide a deeper understanding of watchmaking, “Reverso Stories” also offers hands-on educational workshops at the Atelier d’Antoine.
For more information, please visit Jaeger-LeCoultre.com.
