Jaeger-LeCoultre extends an invitation to explore the captivating world of Reverso through an immersive experience coming to the heart of Sydney this May. Titled ‘Reverso Stories’, this event offers visitors a unique journey through nine decades of cultural and social evolution, tracing the transformation of a timepiece initially designed for polo matches into one of the most iconic watches of all time. Set in Martin Place, Sydney’s CBD, ‘Reverso Stories’ will run from May 10th to May 19th, 2024.
‘Reverso Stories’ presents a captivating retrospective and introduces new launches, guiding attendees through four insightful chapters: ‘Story of an Icon’, ‘Story of Style & Design’, ‘Story of Innovation’, and ‘Story of Craftsmanship’. The exhibition features a diverse collection of Reverso models, spanning from archival pieces to modern-day marvels like the Reverso Hybris Mechanica Calibre 185 ‘Quadriptyque’, the world’s first wristwatch with four functioning faces. Additionally, visitors can witness a live demonstration of perlage, offering a rare glimpse into the decorative art of watchmaking.
As part of the global launch, Jaeger-LeCoultre will unveil three limited-edition Reverso watches, showcasing exquisite enamelling, gold-leaf paillonage, and gem-setting techniques mastered by the Manufacture’s in-house Métiers Rares™ (Rare Handcrafts) atelier.
Under the Made of Makers programme, visitors will commence their journey with ‘Origin’, a multimedia installation by Korean artist Yiyun Kang, exploring the intersection of horology and art. Presented on a large three-dimensional screen, ‘Origin’ pays homage to the ubiquitous Golden Ratio in our surroundings.
Enhancing the Art Deco ambiance, the 1931 Café offers guests a moment of relaxation with complimentary refreshments, while the nearby Jaeger-LeCoultre boutique at 84 King Street welcomes visitors for further exploration.
‘Reverso Stories’ will be open to the public from 9:00 am to 7:00 pm daily (closing at 5:00 pm on Sundays) from May 10th to May 19th, 2024, with guided tours available lasting approximately 20 minutes. Admission is free.