Bucherer 1888 has officially reopened its boutique in St. Moritz, unveiling a redesigned space that combines elegance, local charm, and a welcoming atmosphere. Spanning 150 m², the boutique offers visitors a curated selection of luxury watches and jewellery in the heart of the alpine resort, inviting guests to discover and enjoy the sophisticated yet relaxed ambiance.
Stylish Ambiance with Alpine Elegance
The boutique’s new design is centered around the concept of blending luxury with a feel-good factor. Divided into three mezzanine floors, the sales space features carefully chosen elements such as dark wood, high-quality natural-fiber carpets, and a floor crafted from local natural stone. Engadin stucco on the walls, decorative objects from the region, and the use of Engadin plaster on the exterior façades add a luxurious yet serene touch to the space.
A fireplace with inviting seating and a small bar set within bronze-coloured brass watch displays further enhances the warm, welcoming environment. The design team has purposefully integrated local elements, creating a destination that exudes contemporary elegance with a nod to Alpine chic.
Dedicated Spaces for Watch Enthusiasts
The third mezzanine floor features a Rolex shop-in-shop, offering a space that highlights the brand’s exceptional craftsmanship and premium quality. Other prestigious watch brands, including Tudor, IWC Schaffhausen, Breitling, and H. Moser & Cie., are also represented, seamlessly blending into the boutique’s overall concept.
In addition to new watches, the boutique also features a collection of Certified Pre-Owned timepieces. This collection, regularly updated, allows visitors to browse luxury pre-owned watches that have been expertly verified and serviced by Bucherer. The selection includes Rolex Certified Pre-Owned watches, all authenticated directly by the brand, adding an extra layer of trust and exclusivity to the offering.
A Jewellery Lover’s Paradise
The boutique also offers a dazzling array of fine jewellery, with Bucherer Fine Jewellery pieces displayed alongside creations from renowned jewellery brands such as Boucheron, Messika, and Piaget. Sparkling diamonds, coloured gemstones, and unique designs further elevate the luxurious experience.
The integration of these jewellery and watch collections into the boutique’s open, warm environment creates an inviting space for discovery, where visitors can relax in cosy seating areas while exploring the brand’s offerings.
Conclusion
The reopening of Bucherer’s boutique in St. Moritz reflects a harmonious blend of luxury, local craftsmanship, and Alpine sophistication. Visitors are invited to explore a thoughtfully designed space that combines the best of watchmaking and fine jewellery in an atmosphere of warmth and elegance. For more information, visit Bucherer’s official website.
