Luminox X Bear Grylls Launches ECO 3720 ‘NO PLANET B’ Watch: A Sustainable Solution for Environmental Conservation
In a groundbreaking collaboration, Luminox teams up with renowned adventurer Bear Grylls and the innovation of #tide to introduce the ECO 3720 ‘NO PLANET B’ watch, offering a solution to pressing environmental challenges. This pioneering timepiece combines Luminox’s precision watchmaking with Grylls’ adventurous spirit and #tide’s commitment to sustainability, championing environmental conservation like never before.
The ECO 3720 ‘NO PLANET B’ watch revolutionizes the industry by removing approximately three 500ml plastic bottles from the ocean per watch, significantly reducing plastic waste and its adverse impact on the environment. Grylls expresses his enthusiasm for the groundbreaking ECO Series, emphasizing the importance of leading by example in environmental stewardship: “When it comes to reducing harm to our wild places and natural environment, we need to be the change we want to see. I am so proud to partner with Luminox on our new ECO Series watch, leading the way towards a future without plastic.”
At its core, the ECO 3720 ‘NO PLANET B’ embodies sustainability, utilizing recycled elements to create a timepiece that stands as Luminox’s most environmentally conscious offering yet. The strap and case are crafted from 100% ocean plastic collected in collaboration with #tide, an innovative approach that not only repurposes plastic waste but also contributes to cleaning up our oceans and supporting impacted communities.
The 42mm case of the ECO 3720 is constructed from shredded plastic, upcycled into pellets to produce spun yarn for the watch straps. The case back features a unique ocean design adorned with inspiring mantras and logos, while the strap bears the message “I USED TO BE A BOTTLE,” serving as a poignant reminder of its origin. The watch incorporates Luminox Light Technology tubes for enhanced visibility in all light conditions, with the powerful statement ‘NO PLANET B’ emblazoned on the dial, underscoring the urgency of addressing environmental crises.
With over 8 million tons of plastic waste entering the ocean annually, each step toward reducing this pollution is crucial. The ECO 3720 ‘NO PLANET B’ watch builds on Luminox’s successful partnership with Bear Grylls and #tide, reaffirming their commitment to sustainability and offering a timepiece designed for a sustainable future.
Commitment to Sustainability at Luminox
Luminox has long prioritized responsible resource usage and eco-friendly production processes. As part of the MONDAINE group, Luminox achieved carbon neutrality in 2020, a milestone reflecting their dedication to sustainability across all aspects of operations. The collaboration with #tide ocean material® since 2020 further underscores Luminox’s commitment to environmental conservation, marking a significant step forward in their journey toward a greener future.
For more information, please visit Luminox.com.