Luxury Swiss watchmaker Maurice de Mauriac (MDM) has been announced as the official timekeeper for the prestigious Zurich Classic Car Award (ZCCA) 2024. The event, set to take place on Wednesday, August 14, 2024, from 9:00 AM to 4:00 PM at Bürkliplatz in Zurich, promises to be a celebration of automotive elegance and timeless design.
In an intriguing twist, MDM’s role as timekeeper at an event where speed is not the primary focus underscores a unique philosophy. “Luxury is being a timekeeper when time is not important,” states the brand, emphasizing their commitment to celebrating the beauty of moments rather than the race against the clock.
The ZCCA 2024 will showcase over 50 exceptional vehicles, ranging from pre- and post-war classics to rare sports cars and luxury automobiles. This year’s event will feature special themes including the iconic Mercedes 300 SL Gullwing and Maserati models, offering car enthusiasts a rare glimpse into automotive history.
Maurice de Mauriac will be present with a selection of their renowned timepieces, including models popular within the automotive community. The watchmaker will also bring the first watch capable of “speaking” Zurich German, adding a local touch to their innovative designs.
The Dreifuss family, including Massimo, Leonard, and Masha, will be on hand to showcase their creations and engage with visitors. In a gesture of hospitality, Maurice de Mauriac owners attending the event will be welcomed with a complimentary glass of champagne, embodying the spirit of the Concours d’élégance.
This partnership between ZCCA and Maurice de Mauriac represents a confluence of mechanical mastery and aesthetic appreciation, bringing together two worlds that celebrate precision, craftsmanship, and timeless beauty. As Bürkliplatz transforms into a “mobile museum” for the day, visitors will have the opportunity to experience both automotive and horological excellence in a unique urban setting.
The Zurich Classic Car Award 2024 is shaping up to be a must-attend event for car enthusiasts and watch aficionados alike, offering a rare opportunity to witness the intersection of automotive history and Swiss watchmaking expertise.
For more information, please visit MDM-Watches.com.
