Maurice Lacroix Unveils Three Vibrantly Hued AIKON Quartz Models
Inspired by visions of pale pink beaches, endless seas, and sipping cocktails beneath perpetual blue skies, the design team at Maurice Lacroix has unveiled three new AIKON Quartz models, each brimming with life and vibrancy. Reflecting chilled-out days and fun-filled nights beneath the stars, these timepieces are a celebration of color and creativity. As with many creative processes, the journey began with a mood board, a canvas where the brand’s artistic talents masterfully work with curves, lines, colors, and finishes to glorious effect. The only question is, “Are you in the mood?”
In 2016, Maurice Lacroix introduced the AIKON, an urban-themed watch equipped with a quartz movement, inspired by the highly popular CALYPSO model from the 90s. Since then, the AIKON has evolved, incorporating improved finishes and embracing new colors, sizes, materials, and complications. Despite continuous improvements, the brand has remained committed to delivering high perceived value, an attribute admired by many Maurice Lacroix wearers over the years.
Now, the Swiss marque from the Franches Montagnes unveils three new AIKON Quartz models: two 35mm references with diamond-set indexes, and a larger 40mm watch with plain rhodium-plated hour markers.
The creation of the new AIKON Quartz began with a mood board, a tool often used for inspiration. This time, the design team looked beyond the snow-clad mountains outside their Manufacture and imagined relaxing times in Florida, where pastel blue waters lap against sun-kissed sands, and Art Deco buildings dressed in chrome and neon grace wide boulevards. Words like “glitz,” “glamour,” “sparkle,” and “warmth” were scribbled on a flip chart within the design studio.
The 35mm stainless steel AIKON Quartz is available in Sunset Pink or Deep Sky Blue, two hues that evoke thoughts of fun-filled moments. The diamond-set indexes sparkle in the moonlight, a time when thoughts turn to romance. Whether day or night, the AIKON Quartz always looks elegant and sophisticated.
The AIKON Quartz is also available in a 40mm stainless steel case paired with a Deep Sky Blue dial, a shade that looks equally at home beneath bright cerulean skies or nightclub lights.
All three AIKON Quartz watches are presented on a 5-rows stainless steel bracelet. Maurice Lacroix has endowed the case and bracelet with a refined blend of brushed and polished surfaces, conferring a sumptuous appearance. Consistent with other AIKON models, the watch features the brand’s Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools.
For more information, please visit MauriceLacroix.com.