Maurice Lacroix Lights Up ComplexCon as Official Timekeeper of MEMELAND
Hong Kong – Maurice Lacroix, the esteemed Swiss watchmaker renowned for its presence in the world’s most vibrant cities, made waves at ComplexCon in Hong Kong as the Official Timekeeper of MEMELAND, an immersive world created by the iconic meme platform, 9GAG. Stepping into the realm of urban culture, Maurice Lacroix played a pivotal role in ensuring the success of MEMELAND’s engaging activities, captivating the hearts of attendees with its AIKON #tide watches and innovative activations.
At the heart of ComplexCon’s excitement was MEMELAND, a playground where visitors embarked on a frenzied quest to seize handfuls of paper notes in a spirited 30-second challenge. Maurice Lacroix’s presence added an extra dimension to the thrill, rewarding victorious participants with coveted prizes, including the coveted AIKON #tide watches.
Since its launch in 2016, the AIKON has emerged as a symbol of urban sophistication, beloved by millennials and Gen Zers alike for its versatility and perceived value. Maurice Lacroix’s adept use of creative communication channels, including digital activations like #CHASEYOURWATCH and #Timecode, has further propelled the AIKON’s popularity, resonating with the digitally-savvy audience.
Commenting on the success of Maurice Lacroix’s involvement in ComplexCon, Stéphane Waser, Managing Director of Maurice Lacroix, expressed his enthusiasm, stating, “ComplexCon was a great event and our presence in MEMELAND was a huge success. By working with 9GAG, we were able to connect with our target audience, namely urban millennials and Gen Zers. It is by engaging with the public that we can identify new trends and create interesting models, not just for today, but for future generations as well.”
ComplexCon, held from March 22nd to 24th, 2024, served as a melting pot of art, streetwear, music, and food, attracting tens of thousands of attendees eager to immerse themselves in the pulse of urban culture. MEMELAND, a brainchild of the creative minds behind 9GAG, emerged as a highlight of the event, offering an unforgettable experience curated in collaboration with Maurice Lacroix, the Masters of Memes.
For more information, please visit MauriceLacroix.com.