Maurice Lacroix Unveils Urban-Ready Divers’ Watches: The PONTOS S DIVER 2024
La Chaux-de-Fonds, Switzerland – May 24, 2024: Maurice Lacroix, known for its urban style, has introduced two new variants of the PONTOS S DIVER 2024. These watches, while fully capable of subaquatic adventures, are designed with the city dweller in mind, offering a perfect blend of functionality and style for fast-paced urban living.
Reimagining the Diver’s Watch for the Urban Jungle
The PONTOS S DIVER made its debut in 2013, optimized for underwater use, though most owners never pushed it to its limits. In 2016, Maurice Lacroix shifted focus to the AIKON, an ‘urban watch’ that quickly became a bestseller, leading to the discontinuation of the original PONTOS S DIVER. Yet, demand for the divers’ watch persisted, prompting the brand to reintroduce a refined version in May 2023, which was slightly smaller and featured several enhancements while preserving the essence of the original model.
Now, Maurice Lacroix takes a bold step with the PONTOS S DIVER 2024, designed specifically for city life. Available in two variants, a limited edition bronze case model and a special edition steel case with black DLC, these watches are water-resistant to 30 ATM but primarily crafted for urban elegance.
Limited Edition Bronze and Black DLC Variants
The limited edition model, capped at 888 pieces, boasts a 42mm bronze case with a black dial. Golden hands and indexes, treated with Super-LumiNova®, ensure excellent visibility in low light. The bronze case offers a warm yet sophisticated look, complemented by a vintage brown leather strap with a bronze pin buckle, making it a chic accessory for city streets.
The special edition, designed for night owls, features a 42mm black DLC stainless steel case and a dial with black, white, and yellow accents for clear readability. The luminescent Super-LumiNova® treatment ensures visibility in dark settings, perfect for evening escapades. This model comes with a black rubber strap and a matching black DLC pin buckle, exuding a stealthy, vibrant energy.
Functional Elegance for the Modern Urbanite
Both versions of the PONTOS S DIVER 2024 include an additional crown at 2 o’clock for operating the internal rotating bezel, useful for tracking elapsed time underwater or as a handy reminder in the office. Powered by the automatic ML115 calibre, these watches require no manual winding, making them ideal for everyday wear. Additionally, the Maurice Lacroix Easy Strap Exchange System allows for quick strap changes without tools.
With their legibility, robustness, precision, and style, the PONTOS S DIVER 2024 models are perfect for urban life. Whether navigating the city streets or diving into the urban jungle, these watches are designed to keep up with your pace.
For more information, please visit MauriceLacroix.com.